Broad Versus Exact Match SEO Keywords

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Every business needs a strong SEO strategy to start ranking on search engines. As you spend time fine-tuning and strengthening your campaign, you should start seeing lead changes as your website moves up in rankings on the SERP. A main component to any SEO campaign is your keyword strategy. Choosing the right keywords is crucial…

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Does Bounce Rate Affect My Ranking?

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Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate in their ranking algorithms. But let’s back up a little. What is Bounce Rate? Bounce rate is the percentage of single-engagement visits to your site. It is a Google Analytic(GA)…

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Social Media Factors That Impact SEO

Social media is often an overlooked part of SEO, yet it plays an important part in ranking your website in the search. Working on your business’ social media profile not only helps your business rank better in the search, but it can also: Brand your business Increase social proof Build an online community Increase website…

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