What is the Google Product Reviews Update?

Hand holding a megaphone.

Google announced a new search algorithm update that focuses specifically on stellar product reviews. Called the Product Reviews Update, it aims to reward product reviews with in-depth content and information, “rather than thin content that simply summarizes a bunch of products.” Right now, only affecting English reviews, it emphasizes the importance of good product reviews…

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Why is Correct Product Location So Important?

Why is Correct Product Location So Important?

For most brick and mortar businesses, product location is a vital part of business. A retail store wants to put its best, trendiest, most popular, and most expensive merchandise at the front of the store because the owners know that these are the products that are not only going to lure more customers into the…

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