What is Organic Search? Everything You Need to Know

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The term organic search puzzles many non-SEO folks. Is it the same kind of difference that exists between regular yogurt and organic one? Sure. If you want a healthier lifestyle, go for the organic one in the long run. Organic search is the same! By the end of this post, you’ll know why and how.…

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PPC versus SEO in 2020

SEO vs PPC flat isometric vector concept. Comparison pay per click and search engine optimization marketing.

So, you’re struggling to decide whether to invest in SEO or PPC? You’ve heard the hype about how they are both essential elements of any successful growth marketing strategy, but you are left scratching your head over which one to use. Don’t worry, you’re in the right place because, in this article, we’ll compare the…

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3 Ways You Can Win At PPC in 2020

2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their doors during a quarantine. Many shoppers transitioned away from brick-and-mortar locations and relied on online retailers. The list goes on and on.  We can say the in the PPC advertising…

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The Worst Industries for SEO (and How to Make Them Work)

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SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses may struggle using a more traditional method is imperative to offering the right products and services for your clients. We’ve found client types that may seem tricky to tackle, as…

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