Digital Marketing SEO

How Is SEO Different From Paid Search?

Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on

Digital Marketing SEO

PPC vs. SEO Keyword Research: What’s the Difference?

Whether you’re running pay-per-click (PPC) ads on Google or trying to use search engine optimization (SEO) to rank organically on the search engine results page