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Digital Marketing SEO

PPC vs. SEO Keyword Research: What’s the Difference?

This article was first published on April 19th, 2018, and was updated March 2022. Whether you’re running pay-per-click (PPC) ads on Google or trying to

Digital Marketing SEO

How Is SEO Different From Paid Search?

Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on