How Natural Language Processing (NLP) Is Transforming SEO

By Sam Molony | November 29, 2021
NLP

The way we implement SEO is constantly adjusting to keep up with how the search engine algorithms work. If you want your website to rank high or keep it there, you need to understand a bit about Natural Language Processing, often referred to as NLP. Natural Language Processing uses great amounts of data to run statistical…

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What is BERT—Do I Need to Change My SEO Strategy?

By Mike Marsh | February 13, 2020
A woman explores a digital exhibit.

This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers. 2019 saw many Google Search core algorithm updates and changes making huge waves in the digital marketing landscape. The largest of Google’s 2019 updates was the…

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