How to Craft a Business Case for Investing More in SEO in 2022

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Search Engine Optimization is all about optimizing your content so that it organically ranks higher on the search engine results page. SEO involves things such as keyword research, link building, and working on building a user-friendly, fast website.ย  Investing in SEO is one of the best ways to grow your company’s web presence, inbound traffic,…

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5 SEO Tools for WordPress Site That Small Businesses Should Adopt

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WordPress is a widely used Content Management System (CMS) that powers 40% of all websites. It is an open-source CMS, meaning it is free for anybody to use while the global community of developers keeps updating it. As a small business, you can move the website to WordPress from another platform and start leveraging quality…

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Propel Your Business Forward: Top SEO Tips for New Businesses

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Congratulations on starting your new business! No doubt it took a lot of dedication, but you still need to put in some hard work to solidify your presence. Sure, it’s still essential to establish a brick-and-mortar presence for your business, but these days, it’s your online presence that carries a lot of weight. This is…

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Strengthening Your Business Plans for Small Business Saturday

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Small Business Saturday is a relatively new holiday that celebrates the worth of American small companies. It falls between Black Friday’s huge lines and Cyber Monday’s almost minute-long internet offers. While the purpose of this holiday is to encourage customers to visit local small businesses, it can be difficult for shop owners to create events,…

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Preparing Your Small Business Saturday Marketing Strategy

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Every year, the United States celebrates Small Business Saturday during the shopping kickoff to the holiday season. Itโ€™s a brilliant concept that encourages customers to skip the major retailers and shop from local businesses in their area. Some customers visit local businesses in person, but an increasing number of people have switched their consumer behavior…

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