Long-Tail Vs. Short-Tail Keywords: Whatโ€™s the Difference?

longtail_vs_shorttail_keywords

Read just about any blog post, magazine article, or book about building a successful business, and one word will pop up over and over: niche.ย  In order to differentiate your business from the competition and show customers that they want what you have to offer, you have to niche down in some way. That could…

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What are Longtail Keywords?

A dog under water.

Most people are familiar with the term โ€œkeywords.โ€ This refers to specific words or terms you insert into your online content. The purpose of using such words is to help potential customers or clients discover your products and/or business. After all, if your intended audience canโ€™t discover what you sell, they canโ€™t buy it. But…

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