longtail_vs_shorttail_keywords
Digital Marketing SEO

Long-Tail Vs. Short-Tail Keywords: What’s the Difference?

Read just about any blog post, magazine article, or book about building a successful business, and one word will pop up over and over: niche. 

A dog under water.
Digital Marketing SEO

What are Longtail Keywords?

Most people are familiar with the term “keywords.” This refers to specific words or terms you insert into your online content. The purpose of using