Why is a Link Portfolio Important?

In the world of SEO, there’s a term that regularly floats in and out of conversations. It’s all about links, or backlinks, or external links, or link portfolios. That word shows up a lot. And all those terms can mean essentially the same thing. You might be asking yourself why it’s important. Why do links…

Read More

Is Your Link Building Strategy Dead?

Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If you’re planning on thriving online, you need to have a plan that helps you build a high-quality site that uses effective content to be competitive. Link building is one aspect…

Read More

Why Link Building Still Matters in SEO

link building

Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO and have a strong correlation with first page rankings. John Mueller created waves when he stated that link building could lead to more harm than good and asked marketers to avoid it in general. Link…

Read More