Why is a Link Portfolio Important?

In the world of SEO, thereโ€™s a term that regularly floats in and out of conversations. Itโ€™s all about links, or backlinks, or external links, or link portfolios. That word shows up a lot. And all those terms can mean essentially the same thing. You might be asking yourself why itโ€™s important. Why do links…

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Do Follow Links for Content Creators: What to Look For

creating content with do follow links

Link building is an important skill in SEO. When reputable websites send links back to your website, it signals to Google that your brand or company is a respected source. While there is a lot of focus on the importance of having a link building campaign, there is not enough focus on the type of…

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10 Mistakes Youโ€™re Probably Making in Your Link Building Strategy

man working on link building strategy

Almost every good search engine optimization strategy involves some form of link building. Links from reputable websites act as votes in favor of your websiteโ€™s authority. The more reputable the website the link comes from, the more that vote counts in your favor. In contrast, links from websites that are not reputable may harm your…

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Is Your Link Building Strategy Dead?

Even if youโ€™re new to developing a business website, youโ€™ve probably heard about link building as a strategy to raise your search engine rankings. If youโ€™re planning on thriving online, you need to have a plan that helps you build a high-quality site that uses effective content to be competitive. Link building is one aspect…

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