Posts Tagged ‘keywords’
Long-Tail Vs. Short-Tail Keywords: What’s the Difference?
Read just about any blog post, magazine article, or book about building a successful business, and one word will pop up over and over: niche. In order to differentiate your business from the competition and show customers that they want what you have to offer, you have to niche down in some way. That could…
Read MoreIs Guest Posting a Good SEO Strategy?
In the past we’ve written fairly extensively about how crucial good link building is to an SEO campaign. Links on the internet point back to your website, showing Google that it can trust your site and the content on it. The higher the trust, generally the higher the ranking. One of the highest quality links…
Read MoreBoostability’s Most Frequently Asked SEO Questions
Here at Boostability, we like to think we’re pretty good at this whole SEO thing. As we constantly talk to clients from around the world, we get a lot of similar questions and concerns. We wanted to answer them simply and effectively for anyone who wants to better understand SEO. Read here for our 11…
Read MoreHow Often Should I Post New Content on My Website?
Content marketing is an interesting beast. We cannot undermine the importance of good, quality content on your website. It’s an absolute necessity. Good content marketing can be hard to pull off at times as well. You have to know how to write the with keywords, make it conversational, and make it relevant. It takes time…
Read MoreWhat Are Alt and Meta Tags and Why Are They Important for SEO?
Marketing is a dynamic field in which to work. Strategies that do well today may get thrown out tomorrow. This may result from changes to how consumers shop, new technological advancements or updates to AI algorithms. These changes keep marketers on their feet. They also prompt business owners to work with marketing agencies that keep…
Read MorePaid Search vs. SEO — Can PPC Hurt Your Campaign?
The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of search results for queries potential customers enter. Unfortunately, this does not happen overnight. It takes months and sometimes even years to make it to the top of the first page,…
Read MoreWhat You Missed at MozCon 2019 | Day 1
If you didn’t have the chance to attend MozCon 2019 in Seattle, then you missed out on a wealth of knowledge. The conference covered every aspect of digital marketing with never a dull moment. I’m Mike Marsh, the SEO specialist for the Boostability marketing team, and I’m going to fill you in on what you…
Read MoreDon’t Fall Victim to These 7 Deadly Digital Marketing Sins
Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many channels presents a unique set of challenges for businesses trying…
Read MoreSEO Keyword Best Practices
Keywords are one of the most critical aspects of on-page SEO. Without them, users are unable to find your content through online searches. This means they may arrive at the sites of your competitors without ever learning about your business. As Google updates its algorithm to better help users find quality information, keyword best practices…
Read MoreWhat Is the Ideal SEO Word Count and Keyword Density?
Perhaps two of the most commonly asked questions in the world of SEO are How many words of content should be on each page? and What is the ideal keyword density for a page? Getting answers and advice on these questions might feel like getting advice on dating; everyone seems to have their own opinion.…
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