Boostability’s Most Frequently Asked SEO Questions

Here at Boostability, we like to think we’re pretty good at this whole SEO thing. As we constantly talk to clients from around the world, we get a lot of similar questions and concerns. We wanted to answer them simply and effectively for anyone who wants to better understand SEO. Read here for our 11…

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Why You Need to Avoid Keyword Stuffing in Your Content

Choosing keywords for your SEO campaign can seem tricky. You want to choose the right keywords that benefit your page and start moving your website up in the rankings. But SEO is an end game. As you wait and watch your website move rank higher on Google, you may want to start seeking different strategies…

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Why User Intent is Important for SEO

Keyword in the title? Check. In an image alt text? Check. High-quality, relevant internal and external links included? Check and check. You’re certainly on top of your SEO, but there might be one thing you’re forgetting to look into: user intent.   Wait… What’s User Intent? It might sound self-explanatory, but it deserves a closer…

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Where SEO Fits Into the Digital Marketing Landscape

A group of marketers work together at a communal table in an office.

Search engine optimization is a holistic approach to improving a business’s online web presence. But while we believe SEO is one of the best ways to bring in new business and retain the customers you’ve already secured, it’s not the only tool you should use. At Boostability, we talk a lot about the digital marketing…

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Employee Spotlight | Talor Gatenby

Taylor Gatenby Headshot

Boostability helps businesses succeed online, and itโ€™s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our teamย here. Talor Gatenby, Closet Concert Pianist and Keyword Research Slueth Talor Gatenby, a Provo, Utah native, started working at Boostability in 2014. More than half a decade later,…

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What are Longtail Keywords?

A dog under water.

Most people are familiar with the term โ€œkeywords.โ€ This refers to specific words or terms you insert into your online content. The purpose of using such words is to help potential customers or clients discover your products and/or business. After all, if your intended audience canโ€™t discover what you sell, they canโ€™t buy it. But…

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5 Things Boostability Doesn’t Do (And 5 Things We Do)

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When Boostability began in a basement back in 2009, our goal was simple: provide step-by-step SEO to small businesses to help them get found online. We’ve come a long way in the past decade, but the heart of our business model has remained unchanged; affordable, small business-focused search engine optimization is our top priority. Inspired…

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SEO: A Marathon, Not a Sprint

Girl Holding her Ponytail

While startups and corporate giants alike use the SEO process to improve search engine ranking with minimal expense, many have unrealistic expectations for their SEO campaigns. They envision reaching coveted first-page status in Google search results in a matter of weeks or even days. In reality, SEO takes much longer than a few days to…

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Major Changes To Google Keywords

Breaking News: Major Changes To Google Keywords

In the summer of 2016, Google announced that it would be showing ranges for Search Volume rather than detailed numbers. Just recently, these changes have shown up in various reporting systems including our own. ย As of this week, Boostabilityโ€™s own tracking system was able to pick up on actual changes. As of September 15, 2016,…

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