Keyword Difficulty: What Is It and How Do You Measure It?

By amerrill | October 6, 2022
blocks that spell out 'keywords' based on keyword difficulty

Keyword difficulty is one of the most underutilized metrics when it comes to keyword research and SEO. It’s the golden nugget at the bottom of your search engine results page (SERP). It’s not just a measure of how difficult it is to rank on a specific keyword, but also how difficult it is for your…

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How to Implement a Local Content Marketing Strategy

By amerrill | May 30, 2017

It’s not good enough to just market your website to the worldwide web these days. You have to market your website to locals and make sure your website has a high ranking in local search engine results. This is particularly true if your business is location-oriented and serves a local market. Local content marketing can…

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