Passage Indexing: Learn About Google New Algorithm

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Since its inception, Google has been implementing various strategies to create better relevancy and context in the search results. The search engine giant often introduces new algorithm updates to support these strategies. Keeping up with these latest algorithm updates improves your search experience and helps you find the right information within a fraction of a…

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Is Googleโ€™s โ€˜MUMโ€™ Update Going to Change Voice Search?

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Google constantly updates their algorithm and pushes boundaries in new technology and innovation to better serve their users. In an announcement in May at Google I/O, their annual developer conference, they unveiled their newest development: โ€˜MUMโ€™, or Multitask Unified Model. MUM is expected to be a bigger push forward in the world of AI advancement…

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Google Releasing June 2021 Core Update

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Google is at it again, keeping everyone on their toes with a new update impacting search results. They’re calling it the June 2021 Core Update. This in addition to the long-awaited Page Experience Update, also coming this month. On June 2nd, Google tweeted about the update saying it would start to roll out today and…

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Google Previews New MUM Technology

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Thereโ€™s a lot of talk right now in the search community around MUM. Googleโ€™s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and itโ€™s several steps beyond BERT that debuted in 2019. In fact, Google says itโ€™s 1000 times more powerful than BERT. This means relevant and conversational content will…

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What is the Google Product Reviews Update?

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Google announced a new search algorithm update that focuses specifically on stellar product reviews. Called the Product Reviews Update, it aims to reward product reviews with in-depth content and information, โ€œrather than thin content that simply summarizes a bunch of products.โ€ Right now, only affecting English reviews, it emphasizes the importance of good product reviews…

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Google Helping You Learn More About Where Your Results Come From

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In a surprise announcement today, Google is changing up the user interface and providing more information into the websites displayed in the search results. Rolling out immediately, you’ll see a small menu icon next to almost every SERP that will tell you exactly where the information comes from. Google says this new tool is an…

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Google Search, Analytics and Indexing Update OCT 2020

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Google Search has been very busy with updates in October and we here at Boostability wanted to share some highlights and opinions on the exciting news! To start off, Google shared a video on what they’ve done to their algorithm in 2020. Here it is: Some of the highlights from this video can be read…

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Google Ads Limiting Search Term Reporting

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As you know here at Boostability, we talk a lot about SEO. Itโ€™s our bread and butter. On our blog, we talk a lot more about how to help your digital presence grow. Most of it is through SEO and digital marketing. So when Google releases an update, we like to make sure to keep…

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