6 Types of Product Videos that Can Boost Your eShop’s Conversions

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Product videos provide the most reliable medium to engage audiences and motivate them into action. That much is a given. But not all types of videos work the same! In fact, different styles are better than others at accomplishing different marketing objectives. And understanding your options will help you create the perfect promotional material for…

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The Big Impact of Google for Small Business

Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in. Small businesses distinguish themselves even in larger cities, where competition is stiff. How so? They provide an escape from the often-formulaic experience of doing businesses with household names. Google then…

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