6 Key Takeaways of Google’s Search Quality Rater Guidelines

Best Excellent Services Rating for Satisfaction, concept of sett

When you search online, chances are, you’ll turn to Google to help you. Many would deem Google as their ‘best friend’ as it furnishes them with just about anything they want to find and, best of all, on-demand. Therefore, it is not surprising that Google dominates the search engine market.  To further drive this home,…

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Is Google’s ‘MUM’ Update Going to Change Voice Search?

google voice mum

Google constantly updates their algorithm and pushes boundaries in new technology and innovation to better serve their users. In an announcement in May at Google I/O, their annual developer conference, they unveiled their newest development: ‘MUM’, or Multitask Unified Model. MUM is expected to be a bigger push forward in the world of AI advancement…

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Google Previews New MUM Technology

Google MUM update

There’s a lot of talk right now in the search community around MUM. Google’s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and it’s several steps beyond BERT that debuted in 2019. In fact, Google says it’s 1000 times more powerful than BERT. This means relevant and conversational content will…

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