Posts Tagged ‘digital marketing strategy’
Protecting Your Site Against Bots
See if this situation sounds familiar. You’re going through your website analytics and see a spike in traffic one day. Great news! So you try to figure out the why so you can replicate it. Did you post a new blog that day? Send an email? Maybe someone else linked back to your website? Then…
Read MoreHow Interactive Content Can Boost Your SEO Strategy
The expectations for search engine optimization are consistently changing. Search engine crawlers observe the users’ behavior and value content based on users’ preferences. With so much content at their disposal, users are prioritizing authenticity and engagement. Consequently, creativity is a necessary factor in crafting content that users will like and search engines will value. How…
Read MoreSmall Business Marketing Tips for 2021
Surviving in the wildly competitive market of today’s global commerce is always particularly hard for small businesses and depends to a great extent on proper marketing strategies. Digital marketing, in particular. As the markets grow and online environments expand, it is vital for small businesses to keep up with the latest marketing trends. Otherwise, they…
Read MoreCreating an SEO Pitch Strategy
Creating an SEO pitch Strategy is not always an easy task to undertake. It takes lots of preparation, practice, and definition to create a successful SEO pitch strategy. SEO is an influential part of every small business whether they know it or not and we’re here to help you better connect and grow your SEO…
Read MoreThe Best Way to Rank Your YouTube Videos on Google – A Checklist
With more than two billion active monthly users, YouTube is the second largest search engine in the world today. As a venue to promote your content, YouTube is an essential asset that can draw a lot of attention to your creative work. But as you know, the most important aspect of any successful video production…
Read MoreWhy User Intent is Important for SEO
Keyword in the title? Check. In an image alt text? Check. High-quality, relevant internal and external links included? Check and check. You’re certainly on top of your SEO, but there might be one thing you’re forgetting to look into: user intent. Wait… What’s User Intent? It might sound self-explanatory, but it deserves a closer…
Read MoreSEO Expectations Versus Reality
It’s hard to understate the value of SEO. It is a service, when done right, that can really help a business grow simply by helping more customers find it. And as simple as that description is, SEO is a process. It takes time to get those extra eyeballs to a website, and more people taking…
Read MoreSilicon Slopes Tech Summit: The Marketing Team’s Take
Header image provided by Nasdaq. At the end of January, the marketing team here at Boostability had the opportunity to attend the 2020 Silicon Slopes Tech Summit in Utah. We were inspired by keynote speakers like Mark Zuckerberg and learned so much from the other top Utah tech companies that were in attendance. Here are…
Read MorePrivacy in 2020: How Your Marketing Strategy Needs To Change
In the digital world, there is little room for privacy. Several countries and just two U.S. states have since stepped forward with privacy laws they believe could provide the solution. These laws help restrain companies from mining data and selling people’s personal information. These laws also allow people to choose how companies collect and use…
Read More20 Digital Marketing Ideas for 2020
Over 80% of businesses use digital marketing as a main form of advertising and see positive results from it. Online marketing includes many different online promotion tactics. From SEO to social media marketing, the options are plentiful. If you’re looking for ways to better leverage this popular marketing channel, you’re in luck. Here are 20…
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