Posts Tagged ‘covid-19’
Search Sessions | SMB Digital Marketing Strategies from Around the World
COVID-19 has affected small businesses around the world. Each country’s economy and business structure are unique to their area. The pandemic caused a rapid digital acceleration in markets all around the globe. Challenged with this changes, SMBs had to conduct business in new environments in a socially distanced world. Businesses without an online presence have…
Read MoreLearning about SEO During the Lockdown
The COVID-19 pandemic has shaken up the business world in remarkable ways. Swathes of companies around the world suddenly faced a change of scene, replacing their slick city offices with employees’ bedrooms and living rooms for the foreseeable future. With long, stuffy commutes now a thing of the not-so-distant past, thousands of us find ourselves…
Read MoreSmall Business Economic Recession Fallout
Part of the struggle we’ve all faced during the coronavirus pandemic is just the sheer uncertainty of it all. One day it’s total doom and gloom. The next, there’s some good news. We’re just trying to figure out the effects of the virus while trying to keep some semblance of the economy going. Part of…
Read MoreSearch Sessions | The COVID Customer Mindset – Understanding the Changing Customer to Future-Proof Your Business
When coronavirus hit, customers and businesses had to adapt to the new normal. Communication and needs changed. The restaurant industry had to undergo an immediate transformation. We saw the rise in hobbies as people began to focus more energy inward and at home. We also saw a change in how businesses and consumers needed access…
Read MoreHow to Capitalize on Your Down Website Traffic from COVID
I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a tremendous decrease in business in the past few months. There’s varying degrees of optimism or sense of being overwhelmed that accompanies these conversations. With limited interactions, that means limited business. It has meant less overall…
Read More5 Safe Business Practices in a Digital Environment
One of the key principles of 2020 survival is adaptability. We all have needed to learn this skill in new and varying levels throughout the insanity that has played out in the first six months of the year. We’ve all likely had to do and try things that we never thought possible before. For example,…
Read MoreSearch Sessions | Protect Local: Evolving Your Business for Today and Tomorrow
COVID-19 changed the digital landscape for local businesses around the world and the long term economic impacts are starting to shake out. More than one in five of the US’s 30 million small businesses say they could close permanently in the next two months because of the coronavirus pandemic, retail being hit harder than most…
Read MoreHow Consumer Behavior Changes During COVID-19
“The New Normal”. That’s a phrase we’ve all heard a lot over the past couple months. It’s hard to believe that most of the world has been in lockdown for two months or more during 2020. And industry leaders across the globe have realized that the world we knew at the start of the year…
Read MoreLeadership in the Time of COVID-19
In the midst of the COVID-19 pandemic, software powerhouse company Salesforce hosted a webinar featuring one of my favorite humans on the planet, research professor, public speaker, and New York Times bestselling author Brené Brown. Brown has spent the last two decades of her career studying leadership, courage, vulnerability, shame, and empathy. She has authored…
Read MoreSearch Sessions | How to Thrive in a COVID-19 New Era of Business
In the latest edition of Search Session, Boostability VP of Marketing Amanda Price spoke to Thryv’s VP of Product and marketing Ryan Cantor about how your business can adapt to the new normal, the customer phycology shift, how to conduct safe commerce, and how to leverage technology to build trust and do business in this…
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