Posts Tagged ‘content’
7 Easy Steps to Scale Your Content Production Efforts
If you want to improve your content marketing efforts, you need to be consistent in your content production. Whether you are a small business owner dashing out weekly posts or a big brand with an entire content marketing department producing daily content, it would get to a point where your content publishing frequency increases and…
Read MoreWhat is Google News and How Does it Work?
Google has many different sections through its search engine. For current events, news, and trending items, the News feature can be extremely helpful. This is particularly relevant for YMYL content that pertains specifically to people’s lives. But just like the rest of Google, the News section has its own algorithm and ways you can rank…
Read More10 Important eCommerce SEO Trends for 2021 and Beyond
The practice of using working SEO strategies plays a big part in keeping up with the competitive marketplace. Just have a look at how frequently these strategies change. It makes the competition even more challenging and requires more awareness. Leading an online business with a lack of knowledge of eCommerce SEO trends, updates, and best…
Read MoreSEO Mythbusters: Don’t Fall Trap to These Common SEO Myths
Having spent over a decade in the SEO space, we’ve seen a lot of changes as Google continues to innovate and make its algorithm more user-friendly. Ultimately that’s the goal of SEO, to improve your website in the eyes of Google so it shows up higher in the search results. However, after so many years…
Read More6 Effective Ways to Increase Traffic Without Building Links
As a website owner, it is only necessary to constantly look out for ways to increase traffic to your website. To experience higher page rankings on your website, increased sales conversion, and additional online exposure, building a stream of valuable traffic to your website is important. Traffic is the lifeblood of any website. Without any…
Read MoreBest Tools for SEO Content Writing in 2021
There has been a steady rise in the relevance of Search Engine Optimization (SEO). As more businesses switch to digital mediums to expand their scope over a larger market, the tools for SEO Content Writing become more relevant. SEO despite its popularity, takes some patience to master and inculcate in your website content. However, with…
Read MoreGoogle Previews New MUM Technology
There’s a lot of talk right now in the search community around MUM. Google’s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and it’s several steps beyond BERT that debuted in 2019. In fact, Google says it’s 1000 times more powerful than BERT. This means relevant and conversational content will…
Read MoreHow to Use Inbound Links to Improve Your Business’s Search Ranking
With dozens of factors determining your website’s search ranking, how do you choose where to begin? Thankfully, Google has given us a few hints. We’ve used those hints to hone in on one of the single most important elements for your SEO strategy: inbound links. This powerful SEO strategy is often overlooked, so it’s the…
Read MoreWhat is the Google Product Reviews Update?
Google announced a new search algorithm update that focuses specifically on stellar product reviews. Called the Product Reviews Update, it aims to reward product reviews with in-depth content and information, “rather than thin content that simply summarizes a bunch of products.” Right now, only affecting English reviews, it emphasizes the importance of good product reviews…
Read More5 SEO Reasons to Refresh Your Content Regularly
Everyone knows that producing new content with SEO intent is time-consuming and delicate work. Whether you’re a novice or an experienced creator, you can refresh older content instead and achieve a similar result in a fraction of the time. According to published data, refreshing content can increase traffic by 106%, with 90% of professionals who…
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