COVID Changes Up How We Shop

Buying things at market shops concept. Woman hand holding small tiny shopping cart trolley over trend yellow background

As Covid-19 changed the world, we saw a shift in the way we operate and usually do things. In 2020 we found out how the world of commerce has accelerated and shifted the way businesses run and grow. Commerce is the interaction between businesses and their customers and we’re all entering into a new era…

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When Consumers Are Ready to Buy, They Search

Today, we search for everything. Google is a common verb—so common that we “Google” more than 3.5 billion queries each day. What does this mean for marketers? Consumers enter the conversion funnel (which is less like a funnel and more like a swirling, nebulous cloud full of social media, Google searches, reviews, and ads) at…

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