What Is Brand Monitoring and Why It’s Important

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Public perception of your brand plays a critical role in your business’s health and persistence. With the advent of new social media technologies, people are talking about you in more ways than was ever possible. Now, when it comes to finding out what is being said out there about you, your competitors & the industry…

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5 Steps to Making Live Videos That Further Your Branding

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As social platforms increasingly reach into more areas of our lives, content creators embrace new interactive ways to promote their brand. They know that it’s not enough just to showcase great products, but also to start a friendly, face-to-face conversation with audiences. Among the different types of content, a live streaming session is one of…

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Search Sessions – How to Increase Sales & Control Your Brand on Amazon

E-commerce has been steadily growing with the popularity of online marketplaces like Amazon. As COVID-19 pushed consumer buying online, it accelerated the need for businesses to sell their products online faster than ever before. Pattern’s Chief Revenue Officer John LeBaron and Gray Falkon’s CEO Trajan Bayley walked us through how to increase sales and regain…

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How to Host Effective Webinars & Virtual Meetups

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With most non-essential businesses working from home or working remotely, connecting with your consumer base and your community must have also gone digital. Webinars and other virtual meetups are replacing town halls, forums, and conferences. Boostability is a big fan of webinars. We’ve been hosting them for years, and we’ve even launched a special series…

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How to Rebrand Your B2B Company Without Losing Hard-Earned Rankings

Two businessmen make an analysis of data during a B2B rebranding.

Rebranding your B2B company, if done right, can help you revitalize your business, improve its visibility, and change your customer’s perception about your products or services. However, while all of that is true, rebranding can be pretty fickle. Not only will you have to come up with a brand new visual identity for your company,…

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6 Secrets Your Web Designer Won’t Tell You (But We Will)

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Have you decided to start up a new website or completely redesign your current website? If so, it’s important to learn how to maximize the effectiveness of your design so you can get the most benefit from it. Contrary to popular belief, it’s not good enough for your website to look cool. To bring in…

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