WHY SEO is an Essential Step to Success for Your Business

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We talk all the time about the importance of SEO for a business. We maintain that SEO can help you grow your business online and bring in more customers over a sustained amount of time rather than many things where you pay for a one and done service. In today’s digital age, SEO helps to…

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6 Types of Product Videos that Can Boost Your eShop’s Conversions

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Product videos provide the most reliable medium to engage audiences and motivate them into action. That much is a given. But not all types of videos work the same! In fact, different styles are better than others at accomplishing different marketing objectives. And understanding your options will help you create the perfect promotional material for…

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5 Ways to Gain More Website Traffic for Small Business via SEO

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While Google’s algorithms change all the time, there is one thing that doesn’t – the need for more traffic. The average conversion rate across industries is around 2%. That means that for every 1,000 visitors, you get around 20 customers. The math is simple – the more visitors, the more revenue you can earn from…

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Ongoing SEO Maintenance You Need to Succeed

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You created your website, filled it with content, and optimized your SEO. So, you’re done right? Not quite. The internet is growing and changing quickly everyday, and for every post, article, product, or video you add to your website there are hundreds more being added to other sites, and taking your place in the search…

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How to Do SEO Text Analysis of B2B Marketing Content

When crafting B2B content, we usually want it to communicate brand voice, be informative, and engage the target audience to become our leads. But what about engaging search engines? If we don’t write B2B content according to page ranking principles, Google won’t see and show it to our targets, agree? Writing our B2B marketing content…

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A Simple SEO Guide for eCommerce Sites

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Having an eCommerce store appear among the top search engine results is a common aim. But there’s more to eCommerce SEO than just growing your website’s ranking and using keywords to boost organic traffic. Ideally, your online retail store should not only be easy to find but also be scalable, fast, and user-friendly. This, in…

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What is the Google Product Reviews Update?

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Google announced a new search algorithm update that focuses specifically on stellar product reviews. Called the Product Reviews Update, it aims to reward product reviews with in-depth content and information, “rather than thin content that simply summarizes a bunch of products.” Right now, only affecting English reviews, it emphasizes the importance of good product reviews…

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Google, Bing, Yahoo—What’s the Difference?

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Last Update: April 29, 2021 In the world of search, Google truly is king. Google is a household name, and the word itself has been elevated to verb status, like Slack and Facebook. In the world of SEO, some try to be more generic and use the term “search engines” or mention Google, Bing, and…

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