Long-Form vs Short-Form Content

By Krystin Pipkin | December 1, 2020
Emotional excited mature woman with long braid waiting at desk with empty copybook, smart phone and tea in paper cup, reading good news online, looking at laptop screen, raising her eyebrows

Content is one of the most important elements for any SEO strategy to rank well on search engines. Having relevant content on your website is one of the key pillars of keyword research. In fact, having quality content is the number one factor in ranking well on Google. Nothing is more powerful than content and…

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4 Effective B2B Lead Generation Strategies for 2020

By Elaine Bennet | January 20, 2020
Coworkers create a lead generation strategy.

Personal references and lucky connections can only do so much for your business. In fact, not a single major brand can rely on such haphazard efforts to grow their presence consistently. Luck also won’t bring more people to a website, let alone land more deals in the B2B universe. The approach to lead generation needs…

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