Google’s Biggest Algorithm Updates and What They Did for SEO

The white button with the company logo on the grey keyboard of a modern laptop.

This article was first published on July 13th, 2020, and was last updated January 2022. Every year, Google handles over 40,000 searches every second. With billions of humans using the internet, what we search for and how we search on search engines continuously shifts and evolves. To keep up, Google also needs to evolve. The…

Read More

10 Important eCommerce SEO Trends for 2021 and Beyond

Mini shopping trolley on beige background

The practice of using working SEO strategies plays a big part in keeping up with the competitive marketplace. Just have a look at how frequently these strategies change. It makes the competition even more challenging and requires more awareness. Leading an online business with a lack of knowledge of eCommerce SEO trends, updates, and best…

Read More

The SEO of FAQ Pages

the-seo-of-faqs

Business websites have very similar structures. You often see product pages, CTAs, About US pages, and FAQs. These all serve their own purpose and have their own importance to a website structure but one that is often implemented poorly is the FAQ page. Here we will explore how webmasters can utilize a FAQ page to…

Read More

What is BERT—Do I Need to Change My SEO Strategy?

A woman explores a digital exhibit.

This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers. 2019 saw many Google Search core algorithm updates and changes making huge waves in the digital marketing landscape. The largest of Google’s 2019 updates was the…

Read More

Organic Search 2019 Recap and 2020 Predictions

Two men review data on a tablet.

In conjunction with our first webinar of the new year, we’ve collected the SEO highlights from 2019 and our predictions for 2020. Here’s what we’ve found and where we believe we’re heading. To watch the webinar from January 15, click here.   2019 Recap: Algorithm Updates, Voice Search, and More With 2019 finished, we can…

Read More