Should I Invest in Content or Backlinks?

Search bar and magnifying glass on pink background. Searching information data on internet networking concept. 3d illustration

Determining what to focus on to improve your website’s ranking can be a challenging task. Many people are stuck between choosing content or link building. Each choice has its pros and cons and generates website traffic. However, you should evaluate your business needs and choose what benefits you most. Knowing what will be more useful…

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How to Get More Website Backlinks

how-to-get-more-backlinks

There’s always been some debate over backlinks and where they fit in an SEO campaign. Google has never officially weighed in on their stance. And nearly every year, some SEO’er boldly declares “backlinks are dead!”. And yet, they live on as an important part of any SEO campaign.  In recent years, Google has put increased…

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Is Your Link Building Strategy Dead?

Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If you’re planning on thriving online, you need to have a plan that helps you build a high-quality site that uses effective content to be competitive. Link building is one aspect…

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How to Become an Authoritative Website

Google uses a complex algorithm to determine how to rank pages in its search results. One factor it considers is the authority of a website. If Google considers a website to be of high value, the search engine will consistently rank the site’s pages in higher positions than those of less popular sites. By showing…

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Top 10 Ranking Factors For Link Building

Top 10 Ranking Factors For Link Building

Most experts will agree that backlinks have the greatest off-site impact on the ranking of a website in search engines. Do a quick search online and there are hundreds of off-site factors that will supposedly make your rankings climb. Google hasn’t officially stated all factors that affect rankings, or which are merely myths created by marketers. I…

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