You would think that after decades of existence, search engine optimization would be close to perfection by now. Of course, it isn’t.
If anything, SEO is an ever-evolving field. What could be true and effective in the beginning could be nothing more than a myth today, and that’s okay.
What isn’t okay is something that has been an SEO myth for years, but still manages to draw in believers who actually spend time, money, and effort in service of that myth, hoping it will give them a leg up in the increasingly competitive world of search engine rankings. More often than not, these myths just end up blowing up in the faces of website owners, while the SEO “professionals” or companies that charged top dollar for their myth-based services laugh all the way to the bank.
So reputable SEO services actively try to combat these myths and educate small business owners on the right way to do SEO.
SEO is a one-time thing
One of the more persistent and incredibly annoying SEO myths is the one that says optimization efforts are done once a site has already reached the first page of the Search Engine Results Pages or SERPs.
In the real world, there is no end for any kind of SEO work. You cannot just set your SEO goals and stop once you achieve them because your competitors will still be actively working to top your ranking. To maintain or even improve your standing in the SERPs, you should make your SEO efforts continuous.
All inbound links are good
Another persistent SEO myth that still manages to fool some website owners is the one which says any link from any site is good for their SEO. There are good, high-quality inbound links, and there are backlinks that can harm your site. A perfect example of a high-quality inbound link is one coming from an authority site. Links from link farms and other sites with a questionable reputation, on the other hand, are bad inbound links. Google’s algorithm is capable of identifying which is which, and the search giant will reward you when it’s a good link and penalize you if it’s bad.
A blog is unnecessary
All websites fall under specific industries, and all industries will always have developments and innovations that their audiences must know. A blog is perfect for this purpose. By providing updates, analyses, and commentary on industry developments through your blog, you can position yourself as an expert in your niche.
Older domains are best for SEO
While domain age is a ranking factor to some degree, the fact that many newer and smaller websites with high-quality content now rank better than many older websites shows that this one is really just a myth.
There’s no need to be mobile-friendly
The fact that Google rewards mobile-responsive sites should be enough to make any website owner want to develop a mobile-friendly version of his site. It would certainly be in his best interest to be mobile-friendly since websites that can be accessed easily on tablets and smartphones tend to get higher rankings than those that aren’t mobile-friendly.
The above myths are pretty silly, but the prize for the most ridiculous SEO myth goes to whoever claimed that SEO is dead.
People can say “SEO is dead” all they want, but as long as organic search drives more than half of the overall traffic to websites the world over, SEO will keep on living. Even when people say that quality content has overtaken hardcore SEO in importance, we should always keep in mind that without quality SEO to market quality content, not too many people will be able to consume the latter.
If you want to know more about other persistent SEO myths, check out the infographic from MyBizNiche below.