Google has stepped up to the plate as a Pinterest competitor by allowing you to “pin” images for later use.  Google’s image search now offers the ability to easily save images to personal collections to reference at a later time.  So, while you’re shopping this holiday season go ahead and give it a try.  Save that perfect gift idea for a birthday or anniversary.

The possibilities are endless.  Save a list of recipes you want to try, or create a 2016 vision board with photos that represent you and your goals.

Right now, this feature is available only for mobile users in the U.S..  The feature works across all major browsers used on both iOS and Android.

To save images, you’ll need to be logged into your Google Account (which if you’re logged into Gmail, you’re usually already logged in to your Google Account as well).  This allows you to save images to your own personal files.

As you may recall, Google+ announced Collections as part of a new release many months ago (read more about that here).  Currently, your Google+ collections are not tied to the image collections you create directly from Google’s image search.  However, I’m willing to place a bet that these two appropriately-named Googlites will soon be hand-in-hand.

TechCrunch notes, “Getting users to build out personal image collections by way of Google Search is actually a fairly clever trick, then. It could kick off users’ participation in the Google+ collections feature in the future, as it presents a practical use case for building an online image collection via Google in the first place.”

The new image search feature is easy to use.  After you Google something from your mobile device, you’ll be able to sort through images. From there, you simply check the images by selecting them as seen in the phone animation on this post.  At this point, you’ll be able to sort these images into folders or create a new folder name for that image.  When you want to view your image later on, you can tap on “view saved” card with the star icon that floats now at the bottom-right of an image search page.





  • Matt Christensen, December 4, 2015 @ 4:25 pm

    I wonder how much this will catch on. There have been times when Google has done things way better after another company (Google Search Console) and other times when they have not.

  • Sani Nielsen, December 6, 2015 @ 9:14 pm

    I don’t know either. I’ve become so used to turning to Pinterest for all my Image collecting that it will take a lot to get me comfortable with this new feature.

  • Maria Williams, December 7, 2015 @ 4:48 pm

    Ok, I actually like this, I’m a big fan of pinterest(because of food recipes) and this can be a good tool to start using .

  • Drew Whitmill, December 9, 2015 @ 9:40 am

    My wife was telling me the other day that for recipes , projects etc she goes to Pinterest instead of Google. I wouldn’t be surprised if this was turning into a general trend. I believe people will use the “image sharing” ,it will interesting see how much.

  • TJ Mitchell, December 15, 2015 @ 4:30 pm

    I had no idea this feature had even come out. It’s definitely something I’ll need to look into. Honestly I usually end up just saving the image to my computer anyways… might as well have someplace to just navigate back to it.

  • Robin Johnson, December 15, 2015 @ 6:09 pm

    I’m also really used to Pinterest, but I wonder if Google will be easier to organize. The last couple of Pinterest app updates on my phone have made it harder for me to find and access my Pinterest boards, and Google usually does such a good job on the organization aspect of their designs. If this is the case for Google Image Collections, I could potentially see a switch start happening, unless Pinterest fixes their last couple of releases.

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