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How to Be Visible on Google

Let’s face it: you, like everyone else in the world of business and marketing, want your site to become more important in the eyes of

Raising Your Subpages to the SERP Spotlight

Raising Your Subpages to the SERP Spotlight

When you type your keyword into a search engine and Google displays your site’s homepage in the top results, it’s a good moment. You’ve successfully

Alt Attributes: Every Picture Needs One

Pictures are one of the easiest ways to improve the look of your website, convince people to stay on your pages, and provide information to

Top Ten PageRank Factors for Effective SEO

Yes, it is true; Google is one of the most amazing innovations since . . . well, chocolate. But what makes Google the number-one search

4 Reasons Why Your Site Needs SEO

4 Reasons Why Your Site Needs SEO

“What is SEO, and why does my site need it?” This is a question I hear on a daily basis and one I myself asked

A Call to Action: Turning Visitors into Customers

Click here. Start your free trial. Download now. You see phrases like these on sites all over the Internet. What you probably didn’t know is

Site Architecture: Creating a Structure that Thrives

Unfortunately, for a lot of websites out there, site architecture can be somewhat of an afterthought. After all, if you’re selling a phenomenal product, shouldn’t

Using Data to Improve User Experience

  How are people finding and viewing you online? Today we’ll be going over how to use data to really rise to the challenge of

Building Your Site with SEO in Mind

Building Your Site with SEO in Mind

Everyone wants a site that looks good. However, when you are first designing your site or if you are in the middle of a redesign,

The Key to Building Link Diversity

The Key to Building Link Diversity

I often use this metaphor to help people understand SEO: Let’s say you are hungry. You ask ten friends about restaurants in your area, and

3 Design Elements That Affect Your Bottom Line

3 Design Elements That Affect Your Bottom Line

If you are spending money on promoting your website online, it is only natural to expect more traffic to your site, which will, in turn,

Be Our Guest: What It Takes to Find Success with Guest Blogging

As far as internet marketing and SEO goes, you feel like your company has done everything. The content on your website is helpful and well-written,

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