After spending so much of your time in finding the right prospects and making sure that they are qualified and interested in your SEO services, does your SEO proposal help you close the deal?
Many SEO agencies or freelancers don’t review their SEO proposal, they don’t really check whether it’s exactly the same as what the prospect wants to see or read.
Have you ever thought about that?
In today’s marketplace, if you want your prospective client to invest in your SEO services, you must have an SEO proposal that really understands their perspective. You should put yourself in the shoes of your buyer and take a closer look at what you are proposing.
Is it making them nod and say, “okay, this is exactly what I was looking for, these guys know my problem really well and they have got all the things to solve my SEO Problems”
So, without further ado let’s learn to write an SEO proposal from the buyer’s perspective.
List of Questions your SEO Proposal Must Answer
When your prospects think about making their first investment in the SEO services, they have a lot of questions and concerts in their minds and your SEO proposal must answer those questions. Here’s a list of a few questions your buyers might have,
- How long has this SEO agency been in the industry?
- What are all the SEO services this agency offers?
- How are these services beneficial to my business?
- Who is actually going to do the work?
- Will they just make the suggestions or provide the actual solution?
- How will I get to know about the deliverables?
- What exactly does the investment fee structure look like?
- Have they shared some of their previous work?
- Whom can I get in touch with?
1. How long has this SEO agency been in the industry?
Clarify how successful your agency is in the marketplace.
Why is it so important?
Detailed information about your agency’s experience will provide clarity and eventually, it’ll help your prospective client to get to know you, like you and trust you.
2. What are all the SEO services this agency offers?
You should mention the list of SEO services which you’ll be providing to your prospect.
Why is it so important?
It not only outlines all the necessary details of the SEO services you’ll be providing to your prospect but it also highlights why you are the right person for the job.
3. How are these services beneficial to my business?
In order to focus on the benefits,
- Write a list of your SEO services features.
- Apply the “so what?” test to flip features into benefits.
Why is it so important?
Benefits directly point towards the solution to their CORE pain points.
4. Who is actually going to do the work?
Introduce your prospect to your team, let them know about the people behind your agency’s success.
Why is it so important?
It can help you get them to the point of knowing, liking, and trusting you at an emotional and a personal level. And it also helps make your client feel more comfortable knowing that they are working with REAL people
5. Will they just make the suggestions or provide the actual solution?
Give the prospect a rough sketch about the method you’ll use for the execution.
Why is it so important?
Giving just “advice“ is an easy task but defining how you really plan to meet the objective that really matters the most. It sets you up as a trusted agency.
6. How will I get to know about the result?
Provide a timeline just to let them know about the deliverables.
Why is it so important?
Because it addresses the most important question of how long will it take to get the desired outcome.
7. What exactly does the investment fee structure look like?
Include an investment section where you should list out how much your prospect will need to invest in the SEO services.
Why is it so important?
Because it answers another important question “how much is this going to cost me?”
8. Have they shared some of their previous work?
Include a case study that shows how a similar customer succeeded with your SEO services.
Why is it so important?
A case study is something that can help set you apart from the competition by explaining the value you can offer with your services.
9. Whom can I get in touch with?
Whatever type of communication you prefer, include that in your SEO proposal: email, phone, agency address.
Why is it so important?
It indicates that you’ll be in touch to discuss the proposal further.
These are the set of questions that your SEO proposal should answer to make that connection with the buyer.
List of SEO Services Buyers Look Out For
When a buyer reviews an SEO proposal all he cares is about how these services can solve his problem. That’s why while listing out your SEO services, never focus too much on the features rather explain WHY your services are useful and HOW your services can benefit your prospect.
Here’s a list of SEO services and the benefits to be included in your SEO proposal,
1. Website Audit
They’ll expect you to explain how you’ll perform the initial audit of their site, and what kind of analysis you’ll do through this audit.
What’s in it for them
- The website audit will let your prospect know where they rank in the search engine.
- What works for them and where they need to improve.
2. Accessibility
They’ll expect you to clarify what exactly is web accessibility and the role of accessibility in SEO
What’s in it for them
- It will help your prospect increase website usage and market share.
- It will make sure that the site is accessible to everyone.
3. Indexability
They’ll expect you to help understand what exactly indexing is and why indexing is good for SEO.
What’s in it for them
This indexability determines the web positioning: the more a page is indexed, the more likely search engines will display it amongst query results.
4. On-page Analysis
They’ll expect you to illustrate the process of on-page optimization, the on-page SEO steps and the essential elements for improving the search engine rankings such as,
- Content
- Keyword Cannibalization
- Duplicate Content
What’s in it for them
- It’ll determine the problem in the client’s website content.
- It’ll make sure that the website is not trying to rank so many articles using the same keyword.
- It’ll point out the duplicate content so that you can fix it further.
5. Off-page Analysis
They’ll expect you to explain the process of off-page analysis and link related off-page factors.
What’s in it for them
- It’ll determine how popular the client’s website is
- How’s the social buzz, etc.
6. Competitive Analysis
They’ll expect you to specify the factors on which you’ll perform the competitive analysis.
What’s in it for them
It’ll help you find out the gap in the current SEO strategy and improve.
In order to convince buyers to invest in your SEO services, you must showcase how your SEO services can improve the performance of their business.
And that’s it, your proposal is now ready. Now that you know what buyers really look for in an SEO proposal you can create yours in a matter of minutes by using any customizable proposal templates.
