If you’re looking to incorporate SEO reseller services into your business, it’s important to choose an SEO company that’s the right fit for your business and clients! Offering SEO in your product lineup can open your business up to new clients as well as provide more value to existing clients. Ultimately, when your clients come to you for multiple services, you can better control their digital marketing outcomes. Every business has different demands, but this article will help you learn how to choose an SEO company that best fits your needs as a reseller. Let’s get started!

10 Things to Consider When Choosing an SEO Company to Partner With:

  1. Check Online Reviews
  2. Word-of-Mouth Referrals
  3. Clear and Consistent Communication
  4. Partners Should Encourage Questions and Engagement
  5. Ask for Case Studies and Proof of Success
  6. Set Clear Expectations and Goals
  7. SEO Capabilities
  8. A Defined and Established Process
  9. Avoid Disreputable Tactics and Mystical Responses
  10. SEO is Not Fast, Easy, or Something to be Guaranteed

How to Choose an SEO Company: 10 Things to Consider

You need an SEO provider who will invest in your relationship and offer you exactly what you need. Here’s what you should watch for when choosing an SEO company to outsource your work to:

1. Check Online Reviews

It’s essential for agencies and businesses to research a white label SEO company’s online reviews before making a decision on a partnership. Start by checking their Google reviews and move on to other directories and mentions of their business or website to get a well-rounded understanding of how they have conducted business in the past.

2. Word-of-Mouth Referrals

Online reviews are essential, especially in the digital age we live in. But word-of-mouth is still one of the strongest indicators of how well companies conduct business! Ask people who have worked with the SEO company you’re considering and get their feedback.

3. Clear and Consistent Communication

When choosing an SEO company for your business and clients, clear and consistent communication is key.

  • What is the primary form of communication (email, phone call, video chat, or in-person)?
  • What is the frequency of the communication?
  • Will they generate a report for your clients to showcase the success of a campaign?

These are questions that the company you’re looking to do business with should answer for you clearly.

However, communication goes beyond just a monthly report or phone call. Look for a partner that provides educational material on SEO and helps you better understand how this industry works, what the different strategies are and when they should be used, when algorithm updates are released and what has changed, and so much more.

Boostability does all of that AND offers free live sales support to help you successfully close on a sales opportunity. Our sales team will hop on your sales call to increase your close rate and gain a new client for your business. Learn more about Sales Support here!

4. Partners Should Encourage Questions and Engagement

When choosing an SEO company for your business and to deliver campaigns for your client websites, a strong indicator of a trusted partner is an agency that encourages their reseller partners to ask questions and engage in the campaign.

To be clear, the white label SEO provider will be in charge of crafting and delivering the SEO strategy for your business and the websites you are managing, but a campaign is so much more successful when the reseller partner is engaged and receptive to ideas and questions.

The reseller partner should also be asking questions themselves! If the partnering agency avoids answering questions, responds vaguely and is confusing, or has a poor attitude over the questions being asked, that’s a major red flag.

5. Ask for Case Studies and Proof of Success

The proof is in the pudding! You should not make a decision before reviewing case studies and past success stories. Ask to see case studies for the industries you and your clients operate in so you can understand what the company in question can offer, how effective their SEO strategies have been for those clients, and if they have enough experience to earn your trust.

6. Set Clear Expectations and Goals

One of the first steps should be figuring out what your goals as an SEO reseller and communicating those clearly with the companies you’re vetting to partner with. Outline exactly what you’re looking for and make sure the companies you’re considering can meet those goals. You’re looking for a long-term partner so you want them to have experience working with other partners and growing that relationship. If they don’t seem interested in developing a lasting partnership, move on.

7. SEO Capabilities

Smaller firms and boutique SEO providers find it hard to match the growth of the companies they serve. At some point they will outgrow their offerings. However, a full-service SEO provider can match that growth and continue providing value to your client as they grow. They typically can sustain a larger staff so work gets done quicker and more efficiently.

Another thing to consider is how quickly SEO changes. Google can release an algorithm that completely changes the SERP landscape. Your SEO partner should have the capability to be agile in these instances. They should notice those changes quickly and be able to offer solutions to your clients that will help them continue to grow their online presence.

8. A Defined and Established Process

A potential SEO partner should be able to walk you through every part of their process so you understand exactly what your clients will get. If they can’t answer your questions about the process, then they probably aren’t a good fit. The right partner will have a deep understanding of how search engines function. While it is impossible for them to teach you all they know about SEO in a single moment, they should be able to explain their process to some degree. In the end, good SEO is attention to detail and reacting quickly to the constant algorithm changes.

9. Avoid Disreputable Tactics and Mystical Responses

Any company who talks about SEO in a mystical way does not have a clear idea of what they’re doing. SEO is difficult and takes time, but there are industry best practices that they should be able to explain to you in a simple and clear manner.

With that in mind, watch out for those who practice “Black Hat” SEO. Using techniques like buying links, keyword stuffing, or cloaking are prohibited by Google’s SEO guidelines. Those who violate these rules can have their websites deindexed and see a decrease in traffic. A company might not always be forward about their use of these improper practices but those who claim to have special insights they might not be willing to share with you are worthy of suspicion. Transparency in the process makes them more reputable.

10. SEO is Not Fast, Easy, or Something to be Guaranteed

When choosing an SEO company for your business, avoid agencies that claim fast results, that SEO is easy, and that make hard guarantees.

It is unrealistic to make guarantees when it comes to search engine optimization. The landscape changes often and algorithm updates are released at a rapid rate, especially in the last year. Algorithm updates in 2021 have been 28% more volatile for desktop searches and 84% more volatile for mobile searches compared to the previous year.

Companies that make such lofty claims tend to overpromise and underdeliver. SEO is a long-term growth strategy that takes at least 9 months to a year to start seeing results (depending on budget, industry competition, state of the website, and so much more).

Know How to Choose an SEO Company to Partner With

One of the greatest concerns you should have as a reseller is hiring the wrong SEO company. Some companies are better positioned than others to provide SEO services. Partnering with an expert in the field can save your company a significant amount of time and money.

At Boostability, we have been specializing in providing support and data-driven campaigns to our partners and their clients for over a decade. As one of the leading global white label SEO agencies, we can invest in resources that smaller firms can’t afford and have dedicated professionals working behind the scenes on every campaign. In addition to that, each partner will have a dedicated Partner Growth Manager (PGM) and access to Sales Support to learn how to sell SEO services and increase their close rate.

Learn more today about our white label SEO program and how it can benefit your business!

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Paul Boucher is a business development leader at Boostability. Joining the company nearly five years ago, he brings 20+ years of digital marketing experience to the company. Paul holds a BA in Business from Concordia U in Montreal, Canada, a BS in Psychology from BYU, and a Masters in Education with an emphasis in Instructional and Technical Design. Outside of work, you can find at the gym doing CrossFit or on the slopes taking the latest runs in Utah’s world famous snow.