When an individual is in need of a product or service, most of the time the first place they go to find it is through a search engine. For a construction company, it’s important for your business to be there when your customers are looking for your services. Some individuals might think that SEO isn’t beneficial for construction companies. On the contrary, it’s proven to create successful ROI from utilizing SEO. Now more than ever, it’s important to start building your SEO strategy.
Creating a website is a good building block to start with, but it shouldn’t be the only building block in your SEO strategy. Construction companies build things for a living. In that case, building your company’s SEO will be a piece of cake. Here at Boostability, we’re here to assist your business in giving you the tools to succeed with SEO.
Main Role of SEO for Construction Companies
Construction companies could benefit from utilizing SEO for many reasons. One of the top benefits is ranking higher in search results. When your business is ranked higher, the more your construction company gets recognized by potential customers. As a result, this drives larger amounts of qualified traffic to your website and gains credibility for search engines. The more qualified traffic you bring to your website, the more you will see an increase in online sales.
Out of all the reasons SEO could benefit your construction company, the biggest advantage is standing out as an industry leader against your competitors. Having the additional knowledge and tools of building SEO into your website will make customers stop and recognize your company as an industry leader.
With all of these benefits, where does your construction company know where to start? Let’s build on the strategies that will help improve your construction company’s SEO.
Add Your Business to Different Business Listings
One of the key focus points of a local SEO campaign is listing your website and your business on local directories. Local SEO is one of the keys for any home improvement or contracting business. You want to make sure people can find you in the places that you service. And one of the first places people go are to listings sites because they contain reviews that basically serve as recommendations for your business. These are some of the items you need to monitor for:
Reviews on any website is one of the most important ways your business will get found and get new business right now. They are crucial. It’s how people determine if they want to do business with you.
Think of how you shop for something on Amazon. You want to make sure that an item won’t break on you. That you’re getting a reliable product. It’s the exact same thing with any business, but especially contractors and construction companies. People want to know that you’ll get their projects done on time and on budget. They want to know that you’re reliable. And then they want to see that you care.
You need to respond to reviews, whether they be positive or negative. Take the negative ones and learn from them. Connect with that customer and see if it was a communication issue or if there’s anything else you can do to come to a resolution. And thank the positive reviewers for their time and for allowing you to serve them. This aspect cannot be emphasized enough as a crucial step in a local SEO campaign.
Google My Business
Google My Business is the first and main listing site you need to worry about first. So we’re giving it its own section. It’s free to sign up for. And it’s how people make local search decisions. If they look for “contractors near me” or “bathroom home repair in Alexandria”, they’re looking for someone near them who can help with their specific needs. Your Google My Business listing gets you on local map packs. It has reviews. And it can link people to your website or call you directly. This is an absolute need for any local contractor to deploy in order to attract new business.
Additional Review Sites
Other review sites like Yelp, Thumbtack, Houzz, etc. are other important steps to take. Don’t just use one directory. People search all over the place and in various directories. Make sure to utilize these directories that are relevant for construction companies. These are just a few of the popular ones.
- Angies List
- Facebook fan pages
- Local listings for contractors
Utilizing Keyword Optimization
There are strategies your construction company can start adding to your website. These changes known as on-site, or on-page, SEO can be done to optimize your site for search engines such as Google. One of the most important tasks in on-site SEO optimization is implementing keyword research and optimization.
Keyword research gives your business the opportunity to find the most commonly searched for words and phrases within your industry. Keywords can be anything from one, two, or three words, to a small phrase. These words or phrases help potential customers discover or learn more about your construction company through their search query. Implementing keywords into the technical parts of your website and content will help drive traffic and help search engines such as Google trust your site.
While researching keywords for your website, it’s important to recognize keywords that have to do with your local presence as well. Adding the city or location in which your business is located, along with your keyword strategy, helps improve your local rankings and findings. When you utilize local keywords, and individuals in your area search for construction companies around them, there is more of a chance for your business to appear in Google’s “snack pack”.
Along with utilizing local keywords, there are additional steps your construction company can take to improve keyword optimization. These additional steps help search engines, such as Google, recognize, understand, and find your business’ site and content.
A title tag is an HTML element used to identify the titles of your page or content. These titles are displayed on search engine result pages (SERPs) for individuals to click on and learn more about your site or topic. Your title tags shouldn’t be too long and should try to add some keywords into them.
Meta descriptions are also an HTML element that helps give a description underneath your title tags on search engine result pages. Having a good meta description can help increase your click rates and should be around 180-230 characters. Having a long meta description can draw viewers away. You want your meta description to be quick and to the point of what you can offer them, while enticing them to learn more. Adding in keywords into the meta description will additionally help attract and draw in viewers into learning more.
Alt tags are similar to meta descriptions except they help describe images to search engines. It also helps those who are visually impaired to visualize the images on your site. Adding keywords into alt tags can be beneficial for search purposes, but it is more important to clearly depict the image in the description.
Having an Optimized Website
Having an optimized website is crucial to any businesses website. When your construction company’s website isn’t fully optimized, it can alter factors that are important to your customers and viewers. The most important thing for your website is to make elements on it as easy as can be for your customers to view, find and explore on there. One of the biggest factors included with this is your web design.
There are multiple factors within your website’s web design that factor into your SEO strategy. For current and potential customers, these elements also factor into whether or not they will have a positive or negative experience on your site. Here is a list of some of these factors:
- Mobile friendly: When your content and site is mobile friendly, it gives users another easy outlet to find your business and learn more about your construction services.
- Readable: When users do find your services, make sure your content is easy to understand and read. If they don’t understand your business or services clearly, they are more willing to move on to one of your competitors.
- Responsive: Having a website that is fast and responsive is a good attribute to have. The easier it is for a user to go from one page to the next, the better your user experience improves.
- Links: Developing quality links on your website helps improve the credibility of your website. Linking back to credible resources shows that your construction company puts in the research and time to use the most quality information for their customers.
Create Quality Content
Adding original content to your construction website helps set you apart from your competitors. Your original content should have a set focus on being up-to-date and relevant within your industry and to your customers. One way to help keep your content up-to-date is by adding a blog to your website. With different construction topics and angles, you can keep your customers informed about the latest within your industry and business. For blog posts, keeping them around 600-800 words, with easy to read language for your audience to understand, will keep your readers interested and informed. Just like your website and content, making it scannable and well organized with headings, subheadings, and bulleted lists helps make your posts more optimized.
Having a high performing SEO strategy for your construction company’s website helps individuals find your business against your competitors. Just like any construction project, the work can be hard and take time, but the end results and rewards that come from it are worth the wait.
At Boostability, we have the tools to help build your SEO goals. We focus on helping businesses succeed and be there every step of the way. Visit our partner program to learn more about how we can share tools to build your construction company’s SEO to the top of the rankings.