If you’re interested in selling SEO, creating a client base can be a difficult task. We’re sure you understand the fundamentals of marketing, but when it comes to finding people to buy this particular product? It seems tough.
Fortunately, as the global leader in white-label SEO, we’re well-versed in finding the right people to use our product. We believe in what we do—small businesses are the backbone of economies around the world—and so it makes it easy to tell people why we’re valuable. In this article, we’ll share ways you can market our white-label SEO products to your own clientele in a way that’s natural and authentic. Here’s how you do it.
1. Know who SEO is for.
Your intended audience is at the core of every marketing initiative, and selling SEO is no different. In order to market a product effectively, you need to know who would be interested in the services it can offer.
While we’re a big believer in the universal necessity of SEO, we understand that “everyone” is a pretty terrible marketing strategy when it comes to targeting customers. We’ll encourage you to keep its wide-based appeal in the back of your mind, but here are some quick indicators that can suggest someone is ready to become your SEO client.
They have a place in the market, even if it’s not large.
SEO strategy is dependent upon determining a business’ place in an existing market. Implementation specialists performing keyword research needs to understand where a client currently sits in the general online market. The best kind of SEO client will know this too, or at least understand that finding their place is critical to success.
They understand that marketing efforts take time.
In a world that’s moving towards increasing automation and instant results, it’s important that potential clients understand the best marketing strategies take time to be effective. This is especially true with SEO, where tangible results can take upwards of eight months to start appearing in tracking systems. If a client expects immediate results, starting an SEO campaign without explaining the extended timeline is not recommended.
They’re willing to listen to input from the experts.
Small business know what they’re doing—it’s a fact our business model is based on. But if your small business client is unwilling to listen to outside collaborators when creating an implementation strategy, success won’t come easily. You’ll need to showcase why trusting SEO to the industry veterans is a good idea.
2. Ensure the basics are already in place for potential clients.
SEO is often a phase-two strategy, one that gets started after the foundation is set in place. In order to make sure potential consumers are ready for SEO, they should have a few basics. These includes:
- A website, preferably with a domain name you won’t have to change
- Social media channels relevant to their industry
- A designated marketing budget
- A point of contact person that will handle all SEO-related queries
Absolutely requiring these elements list isn’t a hard-and-fast rule, but in our experience, your job as an SEO reseller gets a lot easier when they’re already in place. Having things like a website and social media channels are also good indicators that a client has a basic understanding of marketing endeavors. You’ll have to prove your value, but make it more of a molehill rather than a mountain when you can.
3. Pair SEO with your current digital marketing products.
We’ve talked before about how to add SEO to your current product line, but if you’re already offering digital marketing products, knowing how to pair them with SEO is a great way to introduce customers to something new.
We’ve got a few articles about how SEO works with other types of products, and luckily for you, we made a list!
- Web Design | A natural complement to SEO, optimizing a website should be an integral part of its design process.
- Social Media | Providing support through social channels for your client should always be accompanied by SEO. We’ve written about specific channels too, like YouTube, Amazon, and more.
- Franchise Development | We know this is a little niche, but if you support franchises, SEO should be a part of your marketing strategy, especially for outposts of box chains.
4. Put yourself in the room where it happens.
We’ll borrow a line from Hamilton here, and we think Aaron Burr was right. In order to find clients, you have to put yourself in the places where these connections get made. We’re talking events, conferences, webinars, and more. We live in a digital world, but real people drive the tech. Remembering the human element in the work you’re offering makes it easier to show people the real-world impact SEO can make for a small business. We’re tech-powered, human enabled—your approach to SEO should be too.
It’s Up To You (And Us)
While selling SEO directly to your clients is definitely your responsibility, Boostability is here to lighten the load. Every partner SEO campaign has access to sales support, which allows you to let our expert sales team talk directly to your clients while still representing your brand. At the end of the day, you find SEO clients, and leave the rest to us.
Learn more about our incredible partner program and start selling SEO in less than a week!