Don’t sweat the small stuff! Enjoy your holiday season now that we know, officially, that Google has pushed back the Penguin 4.0 search algorithm update to next year.
Google has noted that this update could radically change how businesses show up in search results, and we all know how these announcements leave us biting our nails in anticipation. Now thanks to Gary Illyes, a Google Webmaster Trends Analyst, who posted on Twitter that he expected this update to roll out before the end of the year, you can now relax and keep calm, Penguin is not coming.
As reported first by Search Engine Land, “With the holidays upon us, it looks like the penguins won’t march until next year.” They have noted their source as a Google spokesperson who privately interviewed with their site.