SEO is easily one of the hottest digital marketing products in 2020. Especially because of the seemingly infinite number of people constantly scanning the web. In fact, there’s over 63,000 searches performed every single second. Google uses over 200 different metrics to rank websites, and keywords are one of the heaviest hitters. Keywords are proven to help your website rank higher on most search engine platforms. Optimizing for keywords can help customers better find your site. Additionally, converting customers has less to do with keywords, and more to do with a long term strategy. 


Why Keywords are Important

Think of keywords as the advertisement that invites customers onto the page through relevance. Keywords put content in front of your target market, but long term SEO strategy is arguably the stronger factor in conversions. They can help bring people in, but it’s the rest of the optimizations on the website that ultimately increase conversion rates and bring in leads. 

Keywords are hands down one of the top factors in getting your website ranked. Optimizing keywords can drive site traffic like no other SEO tool. However, more clicks doesn’t necessarily mean more high-quality customer conversions. Yes, clicks are conversions. But it’s important to use keywords that help people take action on your website. It’s important to pick keywords that lead customers to trust the business and fit into the it’s target demographic. You get high-quality conversions through an overall long term SEO strategy, not just keywords. 

Long-term SEO strategy is the plan created to ensure that your company reaches its desired destination. Having a solid long-term plan not only creates vision and guidance but also opens the door for consumers to build trust within a brand. Good SEO helps build the trust of a brand. It’s helpful in the content on a website to guide customers to what they’re looking for. Good SEO takes a lot of steps both on and off a website that builds trust with Google and with customers. Essentially by investing on SEO, a company is putting its best foot forward. When consumers see a brand or business as confident, they generally feel it’s more trustworthy. At the end of the day, it’s all about credibility is a key purchase driver. 


What Long-Term SEO Strategy Means

A good SEO campaign has dozens of different aspects. Essentially, you’re trying to build relevance and trust in the eyes of Google for a website. And it takes time to build up those elements. Generally, rankings start to go up around month three of a campaign, and a website reaches page one around month six. But that process can take longer. Essentially, SEO is all about the endgame, and not the steps taken to get there.

For every client campaign, it’s about building good content on a website, or relevance. And also about building trust by showing that other websites link back to it, or trust. Google is putting more emphasis than ever on the user experience and user-friendly content that answers specific queries. Essentially, ever website needs to be optimized with the user in mind.

Long-term SEO strategy is the vessel that instills trust between businesses and consumers. Think of the last product you used. Did you use it simply because of its convenience, it was in your immediate possession or did you use it because it has a mission past the baseline goals of being a good product? It’s likely that the car you drove today, the restaurant you had lunch at, or the bottle you drink out of focuses on its mission statement and provides a “why” the company does what it does. Now apply that to a website. Building that trust, or the “why” shows Google that it should be ranked higher. That trust with Google can lead to conversions. 

Once a keyword lands a potential customer on your page, its time to prove that your company is valuable to them. By knowing your market and prime demographic you can maximize each and every click that lands on your page. It is important that we target those that we want purchasing our goods and services. Marketing to your demographic will ensure the highest conversions and cultivate customers that advocate for your product or service. 


What Can I Do?

Keywords should certainly be a part of your long-term SEO strategy. But it’s only part of the big picture when it comes to SEO. So much more goes into SEO. And it’s important for all businesses to remember that. It takes time for a website to rank. It takes time to build that trust and authority. A long-term strategy will yield success when it comes to SEO. And companies that promise big gains with minimal time likely don’t use ethical practices to get there. Consumers want to see how the product or service provides benefits to them, not just a page full of keywords. Potential buyers want to take part in a company that has a long term strategy, a mission they stick by, and consistency. When it comes to selling your brand, business, and products/services, don’t sell by keywords, sell by an overall long-term SEO strategy that helps to build their business.