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Google Updates SEO Starter Guide
Google has officially updated its Search Engine Optimization Start Guide, a sign that SEO is far from dead. The revamp was announced on the Webmaster
Be Proactive: Get Ahead Of The New Year
When do you normally start to think of your New Year’s resolutions? A month before the new year? A week? The first time someone asks
November 2017 SEO and Social Update
I hope everyone had a fantastic October! We had a great month when it came to rankings with fairly minimal fluctuations. There were a few
How to Analyze Your 2017 SEO Success
A couple years ago I got some advice that led to me starting a bit of an unusual habit. Every night, after I’ve plugged in
8 Steps to Create a Successful Holiday Promotion in 2017
The holiday season is an exciting time for any business, as customers are actively seeking out products and services to purchase. The problem is that
Local Search Ad Spend Results [Infographic]
To better understand how local businesses are investing their ad dollars, we surveyed 4,697 of them. The results may surprise you. For full results, see
The Opportunities of Halloween Marketing [Infographic]
The weather’s turning, the leaves are changing, and all your local stores are decorating with fake spider webs and pumpkins. Halloween has an ever-increasing cult
Halloween Marketing Tricks That Will Give You a Treat
Consumers are not the only ones who can receive treats at Halloween. Whatever your business, you can use tricks to deliver your message to a
7 Ways a Positive Online Presence Impacts Your Small Business
You might not be selling your products online or even trying to attract global customers, but as a small business owner, you cannot afford to
August 2017 SEO Update
In July we followed our typical trend of mostly positive movement. We saw consistent downward movement in our average ranking (which is what we want
SEO and PR: Two Peas in a Pod
The more I read about the “latest SEO tips,” the more I feel like I’m reading about good, old-fashioned PR. Honestly, off-site SEO (link-building, content
The Four Step Guide to Optimizing Your Content Marketing Strategy
When it comes to content marketing, online platform developers make for a fantastic case study. Although companies like HubSpot, Shopify, WordPress or Drupal all have
