Social media is a useful tool for small business owners who are trying to grow their companies. But, not all businesses on Facebook are getting the most out of this platform. Knowing the main advantages of your Facebook account and how to use them can help you bring in more customers.


Business Page

Begin by creating a Facebook page for your business. This is a different type of account than a personal Facebook profile. A business page gives you various tools to share your company’s products and news with the public. It also lets you engage with potential customers.

A page can include sections for events, information, promotions, photos and reviews. You do not have to use every section that’s available, only what makes sense for your business and its target market. Using Facebook in your business will be more effective if you include complete and clear information. Include information about your products or services, events and promotions. Photos, including your profile picture, should be in line with your general brand style.


Facebook Ads

Facebook Ads is an extra service and offers a different type of tool than your page. You can feature ads and promotions on your page. Facebook Ads can also offer flexible ad formats as well as highly detailed metrics. These metrics show information such as cost per view, engagement rate and conversions.


One key advantage of having a Facebook page for your business is that it allows you to engage with the public. Interaction is a major element of social media for business. It is important not to think of your page as a virtual billboard where you leave ads and information. Your ability to target your posts and interact with reviewers and commentators is key to maintaining engagement.

Engagement means that people are not simply viewing your content. Instead, they are interacting with it in the form of commenting, sharing, reacting or reviewing. The higher the level of engagement on your posts, the more people will end up seeing your content. Facebook and other social media systems may vary in their details, but the basic focus remains the same: popular posts get more visibility.

On a different level, interacting with current and potential customers helps you build loyalty and trust. You can address individual concerns and provide information. Interaction in the form of reviews and sharing also encourages others to believe in your product or service. Recently, Facebook has introduced several updates to make connecting even easier, including changes that help you put more types of relevant information on your page.



Of course, you don’t want to only appear responsive to feedback. Actually taking audience response into account can help you better target your content. It can even potentially lead to developing a better product. Analyzing engagement on your page gives you the tools you need to reach people likely to want what your business offers.

By looking at comments and reactions you can understand how your content resonates with your audience. You can also use Facebook’s analytic tools to measure engagement and conversion. Detailed reports help you track the type of content that gets higher engagement levels.



There is no one-size-fits-all approach to promoting your business on social media. The Facebook page format gives you a variety of options. It’s up to you to select the ones that work well with the service or products you offer.

Use text posts, photos and videos to provide information, announce an event or showcase a product. Social media professionals have noted that video tends to be the most effective tool when it comes to digital marketing. Videos tell a story and grab attention with auditory and visual cues. They’re also effective when promoting your brand voice or drawing attention to how your product or service improves customers’ lives. But you may want to stick to text when providing detailed information about pricing, scheduling or menus.


Figuring out how to optimize your content can be confusing. It means keeping up with developing and changing algorithms, trends and other factors. These things all affect how your target market sees your social media presence. Boostability helps business owners by developing social media accounts and other forms of digital marketing. To learn how Boostability can help your company grow, call 1-877-679-5049 or fill out this online form to get a free consultation.