Posts by Kristine Pratt
Is Guest Posting a Good SEO Strategy?
In the past we’ve written fairly extensively about how crucial good link building is to an SEO campaign. Links on the internet point back to your website, showing Google that it can trust your site and the content on it. The higher the trust, generally the higher the ranking. One of the highest quality links…
Read MoreHow Often Should I Post New Content on My Website?
Content marketing is an interesting beast. We cannot undermine the importance of good, quality content on your website. It’s an absolute necessity. Good content marketing can be hard to pull off at times as well. You have to know how to write the with keywords, make it conversational, and make it relevant. It takes time…
Read MoreThe 15 Questions to Ask Your SEO Prospects
Of course we all want every single sales call to close. Who doesn’t? But That’s unfortunately not how it works. And sometimes not every single potential customer you talk to is a good fit for your company. And that’s ok. Every customer has specific needs, and sometimes they need to go other places in order…
Read MoreHow Consumer Behavior Changes During COVID-19
“The New Normal”. That’s a phrase we’ve all heard a lot over the past couple months. It’s hard to believe that most of the world has been in lockdown for two months or more during 2020. And industry leaders across the globe have realized that the world we knew at the start of the year…
Read MoreThe Role of Big Tech in COVID-19
It’s no secret that we live in a connected world. Technology literally changes by the day. We can now talk and communicate in ways that we’ve never had the opportunity before in history. The world has come together in the fight against COVID-19. And technology is also helping to create solutions to help us beat…
Read MoreThe #1 Factor to Rank on Google
Psst, c’mere. We have a secret. It’s the secret to the success of your business online. In this blog we’re going to tell you the top, #1, most important factor of ranking on Google. This is a big secret. Are you ready? People go to Google to find answers to their questions. And because of…
Read MoreWhy Marketing is a Time Investment
No matter where you’ve worked in your life, making sure you have customers to service and money coming in the door is always a top priority, especially for small business owners. Small businesses are always finding ways to make sure they will continue to have customers and sometimes wondering where their next lead will come…
Read MoreGoogle My Business Impacted by COVID-19
Google announced limited functionality of Google My Business profiles because of the COVID-19 pandemic. With so much uncertainty surrounding business and the economy, it’s an unprecedented situation that is hard to prepare for. Google has placed an increased focus on the quality and reliability of information on Search and Maps, while acknowledging some limited response…
Read MoreWhat is BoostCares?
BoostCares is Boostability’s internal program that helps give back to our community. It’s very important to us as a company that we are involved in the communities in which we work and live. In fact, Boost ares is a part of the reason why many employees join the company. We want to be a part…
Read MoreGoogle Algorithm Updates Mean You Always Need to be on Your SEO Game
Did you know that Google updates its algorithm constantly? Sometimes a dozen times a day, or hundreds of times in a year. These updates are often minuscule and don’t really affect traffic to your website. However, at least once (but sometimes several times) a year, Google releases a broad update that can change up the…
Read More