Thought Leadership

LEHI, UT — Boostability, the world-wide leader in white-label and small business SEO, is thrilled to be named to this year’s Inc 5000 list for Fastest Growing Companies in 2020. This is the fifth time Boostability has made this prestigious list. “We could not be more...

Small businesses tend to operate on tighter budgets than their larger competitors. Even so, being of a small size does have its perks. It is much easier for small businesses to adopt technology and innovate as they have fewer and smaller systems to upgrade. Because...

Over 80% of businesses use digital marketing as a main form of advertising and see positive results from it. Online marketing includes many different online promotion tactics. From SEO to social media marketing, the options are plentiful.  If you’re looking for ways to better leverage...

Online shopping is growing in popularity. By 2021, experts predict ecommerce sales will reach $4.5 trillion worldwide. When they want to find trendy clothes and top-rated restaurants, many people turn to Google search results. Google has about 3.5 billion searches every day and a massive...

When Boostability began in a basement back in 2009, our goal was simple: provide step-by-step SEO to small businesses to help them get found online. We've come a long way in the past decade, but the heart of our business model has remained unchanged; affordable,...

The Utah Digital Marketing Collective (DMC) held their annual conference on August 23, 2019, in Sandy, Utah. As the content specialist for Boostability, I was tasked with covering the sessions and coming up with an easy-to-digest breakdown of what we, as a marketing team, learned...

When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers. These people will satisfy customers from New York to Hong...

Did you know that it costs five times more to acquire a new customer than to retain one? Yet most companies spend the majority of their marketing dollars on finding new customers instead of nurturing the ones they have. Why is this?   Retention Starts Early Most people...

Without a doubt, the internet has changed the way people think about and search for information. In the beginning, the goal of Google’s algorithm was simply to provide users with the best answer based on their question. Things have come a long way since 1998,...

It’s an exciting time to work at Boostability. As we enter our ninth year in business, the company continues to grow beyond all expectations. We currently provide SEO services to tens of thousands of small businesses—more than any other company in the world. We’ve almost cornered...