Social Media Marketing Questions

Measuring the impact of your influencer marketing can be tricky, but it’s not impossible. Let’s talk about earned media value and how measuring it helps bring in better results for your business. What is earned media? Earned media consists of all the content and conversation around your...

Remember the old MasterCard commercials? That’s exactly the kind of tone I have in my head when I review Boostability’s social media accounts. “37,700 followers on @Boostability Twitter, 3,528 followers on LinkedIn, 15,100 followers on Facebook… and the cost of advertising? Priceless!” Literally!!! … Priceless. This...

Previously, the only way to come close to scheduling posts for Instagram was to use the “Drafts” feature. This only allowed you to prep a post, save it, and manually publish it later. Using a third-party tool would add a reminder to this process. However,...

Followers and engagement can help you judge the success of your Instagram strategy to some extent, but ultimately website owners want to be able to measure increase of traffic to their site just like brick-and-mortar business owners want to see more foot traffic in their...

Having a Google local page means that when users search for your company or businesses like it, you will appear on Google Maps and in local searches. This will enable you to reach even more users. Actually, your business may already be listed. In this...

Tumblr is far from the most popular social media platform, but it is in the top 10. If a significant portion of your target audience is active on the platform, Tumblr for business may be a useful way for you to form new connections and...

Social media influencers help brands build valuable relationships on social media platforms through word-of-mouth and referral strategies. They skip the rather blatant online advertising and link-sharing that so many social media users have learned to ignore. But not everyone with social media followers can be considered...

If you aren’t already aware of this fact, you should be: Instagram is huge. Since it began back in 2013, it’s grown by leaps and bounds, gaining one or two million users every year -- with no signs of slowing down. It has more than 800...

The end goal of local optimization is to capture today’s consumer, who is increasingly likely to be carrying -- and searching -- for what he or she wants and needs while on the go. In order to remain competitive in today’s world, you need to...

The last few years have brought a lot of changes to the marketing game for everybody – particularly small businesses. Millennials have emerged as a significant economic force – so much so that they’re now poised to eclipse all other generations of shoppers! Mobile tech has...