Social Media Marketing Questions

It’s almost that time of year again where all the ghouls and goblins come out. As a business, let’s just hope they don’t make their way into your customer reviews! That is if you are getting any. One of the biggest challenges today is getting...

For years, marketers and salespeople have talked about “The Rule of 7” which states that people need to hear a brand’s marketing message seven times before they’ll make a move to purchase your product or service. But the truth is, social media has really changed the...

Starting at the end of August, LinkedIn users will see significant new changes to LinkedIn groups — both on the main website and the mobile app. The aim of these changes is to improve engagement, particularly in group discussions. This should give groups a more...

In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn...

You may have heard that Instagram has released a new part of their Instagram app just for streaming videos. Called IGTV, it is designed for longer videos than what you find on Instagram and is free from all other types of content. Plus, IGTV is...

Reddit is a hugely popular social media platform with almost 1,700 million active monthly users. Despite this, few businesses market on the platform — and with good reason. It is difficult to enter the community as a business, as users (or redditors) are against all...

If you want your business to have a social media presence, you most likely need to be on Instagram. Now the second most popular social networking app in the U.S. (just behind the giant that is Facebook), Instagram offers significant benefits for businesses. For instance,...

Measuring the impact of your influencer marketing can be tricky, but it’s not impossible. Let’s talk about earned media value and how measuring it helps bring in better results for your business. What is earned media? Earned media consists of all the content and conversation around your...

A few months ago, we told you about an update on Instagram that allows users to create shoppable posts. As many people were excited about the update, we thought it would be worthwhile to explain exactly how you can set up shoppable posts for Instagram...

Remember the old MasterCard commercials? That’s exactly the kind of tone I have in my head when I review Boostability’s social media accounts. “37,700 followers on @Boostability Twitter, 3,528 followers on LinkedIn, 15,100 followers on Facebook… and the cost of advertising? Priceless!” Literally!!! … Priceless. This...