Search Engine Optimization & Marketing Questions

Watch this Booster Seat episode for more updates on this topic! Having managed SEO for hundreds of websites, I’ve realized there are many reasons to ask: “How often is Google crawling my site?” When deciding how often to make changes, some website owners try to look...

One goal that all marketers should aspire to is improving return on investment. Strong writing, creative presentations, and beautiful videos are all great, but at the end of the day, it’s still a business. And your business needs results if you want it to grow and...

Marketing teams are filled with a wide range of people, from introverted analysts to outgoing writers and bubbly community managers. This can make it hard to feel unified because it’s easy for personalities to clash. Yet, naturally everyone needs their co-workers to be successful. Uniting...

The holiday season is both madness and bliss for retailers. It’s the worst time of year for your sanity, but the best time for sales. In fact, in 2017, holiday sales grew 5.5 percent over the previous year, which was the largest increase since the...

Why should your audience buy from your business? Your potential customers are bombarded with ads left, right, and center. You need to give them a reason to pay attention to your brand. That’s where storytelling comes in. People have communicated through stories for thousands of years....

How can you make enough content to consistently maintain a presence across multiple platforms? Utilizing the various social media channels enables you to exponentially increase your reach. Customers expect to find your brand on multiple social platforms, and if they don’t, they will question your credibility....

In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn...

Every day, users turn to Google to search for information. If you’re using SEO, your website and blog posts already appear in searches. By adding Google My Business to the mix, you can reach even more users in more ways. To make the most of the...

Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business....

Here is our latest SEO and social update: General Trend Looking over our rankings at a high level we had a fairly flat (stagnant) month. These kinds of months aren’t bad. They simply mean we didn't have any major drops or improvements. Instead, we had steady success...

Hyperlocal marketing -- once the domain of inky handbills and lonely flyers tucked under the windshield wipers of parked cars -- has now gone digital. And it’s awesome! The raw power, increased targetability, and pure efficiency of hyperlocal marketing in today’s world gives every business, regardless of...