Reporting & Analytics

As the saying goes, fail to prepare and prepare to fail. As one business year comes to an end, a new one is about to begin. To know whether your business is moving in the right direction you must measure department performance, check company profits, and...

As we are coming to the end of 2016, this is about the time most businesses audit their marketing strategy to gauge in which direction their ship has been steering. There are dozens of metrics you can measure when analyzing your SEO efforts, some being a...

Just over a month ago, Google announced that it would be showing ranges for Search Volume rather than detailed numbers. Just recently, these changes have shown up in various reporting systems including our own.  As of this week, Boostability’s own tracking system was able to...

See Where Your Customers Drop Off With Google Analytics Many marketers focus 90% of their analytics attention on metrics like CTA click-through rates, blog post views, and social media reach. These metrics are very important, of course. However, if you concern yourself with these to the exclusion...

In our previous article “The Benefits of Google Analytics”, we discussed how Google Analytics can be used to evaluate your website’s bounce rate, conversion process, traffic sources, and user behavior. Today, I want to cover some additional tools and reports within Google Analytics. ***For each report, simply...

Sure, this information is great, but we want you to have the latest!  Read this more recent article: 6 Steps To Improve Your SEO Reports SEO is tricky business. You may be operating a firm and have a staff of highly qualified analysts working earnestly to...