Reporting & Analytics

If your business uses Twitter to increase traffic, reach out to fans, or share valuable content, it can be useful to know how your tweets perform and how to further increase your reach. Online marketing is all about implementing ideas, measuring results, and constantly fine-tuning your...

Measuring the results of an SEO campaign can be tricky, especially if you don’t know what to look for. However, you need to evaluate your campaign to make sure it is progressing the way that you want and helping instead of hindering. It's also the...

In our original starter guide to Google Analytics, we covered what Google Analytics is, what you can use it for, and how to sign up. Since then, ever more website owners have started using Google Analytics to gather valuable information about their visitors. The best...

NOTE. This blog post goes over a few of the highlights of the new reporting dashboard. For a more in-depth tour, we recommend watching the video below or looking through the Boostability New Dashboard User Guide. https://www.youtube.com/watch?v=3bs-_pqGUHk&feature=youtu.be We’re excited to introduce our new and improved reporting dashboard! It...

As a business owner, you already know that your social media efforts contribute to your organization’s broader business goals. However, to allocate larger budgets for social marketing strategies with a bigger reach, you need to have a clear indication of exactly what returns you can...

This year has been a successful one for Boostability clients. Don’t just take our word for it — we have the statistics to prove it. Check out the infographic below for the full set of annual statistics. Keyword Ranking When we start working with clients, they tend to...

Lately, I’ve been talking to quite a few different B2B marketing professionals about the different internet marketing programs and services that they offer. One of the biggest questions I keep asking is “What are the most important statistics you’re tracking on your client’s websites?” The answers vary...

In my current role I am on the phone and meeting with potential partners everyday. When pitching why an organization should partner with Boostability, I try to come up with something that is clear, succinct, and drives value. In a nutshell, the answer is that Boostability is...

For several years, retailers have been adapting their marketing efforts and websites to accommodate the trend toward shopping on smartphones. However, statistics from this holiday season show that webrooming is growing, especially among millennials. Webrooming involves using a mobile device to compare prices, check out...

Social media is the marketing channel we all know we need but don’t know how to measure. It’s tough because it’s primary function is to increase brand awareness - which is a step early on in the buying cycle. …..but you probably already know this. So in...

As the saying goes, fail to prepare and prepare to fail. As one business year comes to an end, a new one is about to begin. To know whether your business is moving in the right direction you must measure department performance, check company profits, and...