PPC Questions

Let’s face it, a lot changed in PPC advertising last year. You're probably wondering how you can win at PPC in 2019 with all the changes. AdWords was rebranded to Google Ads and its user experience was updated. Bing released a ton of new options and Amazon advertising went crazy. The list goes on and on. If you’re still struggling to catch up with all the new features and tools released last year, let alone figure out what to focus on in 2019, don’t worry—we’ve got you covered. While a lot changed in 2018, there are a few key opportunities you should definitely take advantage of. You don’t have to try every new option out there. But if you can focus on the following, you’ll be well on your way to PPC success in 2019.

This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before...

If you’ve ever walked into a store and wondered, “Why do they have Christmas decor out right now? We haven’t even celebrated Halloween yet!”, this article’s for you. For most retail businesses, the holiday season doesn’t start after Thanksgiving or even in November. It starts far,...

Creating a new landing page for a PPC campaign can be tricky. In order to create a great landing page, you must keep many things in mind and it can be tough to know if your page is really set up for success. To help with...

When it comes to advertising on Google AdWords, there’s a lot to keep track of. You’ve got keywords to optimize, bids to tweak, campaign settings to manage…the list goes on and on. Amidst all of those factors, it can be easy to push the actual copy...

When it comes to pay-per-click (PPC) advertising, it’s easy to feel like the world is your oyster. After all, with a few clicks, you can market your business to anyone, anywhere. In fact, most PPC platforms almost encourage this, with default location setting for the United...

Whether you’re running pay-per-click (PPC) ads on Google or trying to use search engine optimization (SEO) to rank organically on the search engine results page (SERP), good keyword research is the key to effective search engine marketing. However, PPC and SEO are fundamentally different marketing approaches....

Looking to increase the ROI in your PPC campaign? Wait, is there anyone who's not ALWAYS trying to increase ROI? Review these PPC tips—you may find a nugget that will be a game changer for your campaigns. You never know until you try. TIP: Make It...

Every year, social media plays a greater role in your digital marketing strategy. At the same time, it becomes more complex. To stay competitive with social media in 2018, you need to look back on your performance in 2017 and perhaps change your approach to...