Q&A

If you have a website or are involved in online marketing, you’ve likely heard about the robots.txt file. When implemented incorrectly, this file can have very negative and unintended consequences, such as blocked pages and resources. Imagine trying to rank for a keyword on a...

If you’ve made it to this blog post, you are at least interested in and understand the general idea behind Google Analytics. This basic post will show you how to install Google Analytics and why it is important to do so. In future posts, we...

Can Pinterest provide value to a business’s SEO marketing strategy? The short answer is absolutely, if you use it right. This is the same Pinterest that the women in your life likely use to find great recipes, cute decorating ideas, and crafts. You may find...

Setting up a Facebook Retargeting (or Remarketing) Campaign isn't necessarily a straight-forward thing to do.  You won't find in-depth descriptions on how to setup the right Facebook tracking pixels or audiences on your Facebook Advertising screen.  Most people need a little help. First, let's review. What is...

It’s happened to all of us before. You visit a retail website, and before you know it, that retail store is all over you like a cheap suit. Not like, the actual suits they sell or anything, but their ads. Everywhere you go online, you...

I have been involved with SEO since 2009, mostly working with small business owners. During that time, I have answered thousands of SEO questions. I usually respond, “It depends.” So many individual factors influence the prioritization of SEO tasks. You have to take into account...

Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO and have a strong correlation with first page rankings. John Mueller created waves when he stated that link building could lead to more harm than...

Online marketing has exploded in the last decade. Companies are busy creating new content for new platforms, trying newer ways to make their content user and search friendly, and doing everything right. However, despite their efforts, they are not able to tie the ROI of...

Let’s start off this blog post with a little word association. I’ll give you a term, and you say the first word that comes to mind. Salt and… Peanut butter and… Cookies and… Macaroni and… The birds and the… The point is, some things in life are just made for each...

If you want your local business to appear in search results and on Google Maps, you need to follow the guidelines set out by Google, which include recommendations for your phone number. If you fail to comply, you may sacrifice a top ranking in the...