Q&A

Today, Google is the acknowledged leader in internet searches. Digital marketers and creators of SEO content tend to focus on working with Google's algorithms to increase ranking. Because Bing and Yahoo do not have the same prominence, many question whether it is worthwhile to be...

Pinterest is an important social network for a lot of people. However, despite the popularity of the site, many teams have a hard time finding the best business uses for Pinterest. This is, in part, due to the fact that Pinterest functions differently from other...

Twitter offers a highly versatile platform you can put to good use as you grow your business. Many brands have developed a strong presence on Twitter and used it to spread awareness. Like every other social media platform, Twitter has its own unique aspects. It...

Social media is a useful tool for small business owners who are trying to grow their companies. But, not all businesses on Facebook are getting the most out of this platform. Knowing the main advantages of your Facebook account and how to use them can...

Even experienced social media users can get confused when it comes to specific jargon. Understanding important social media terms can help you learn how to harness these platforms for your business. This glossary explains several key terms anyone working in digital marketing should know.   Algorithm This is...

As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO acronyms and web lingo. SEO acronyms are basically a form of verbal shorthand that everybody uses and understands. These acronyms are essential to marketing. There are a...

Let’s face it, a lot changed in PPC advertising last year. You're probably wondering how you can win at PPC in 2019 with all the changes. AdWords was rebranded to Google Ads and its user experience was updated. Bing released a ton of new options and Amazon advertising went crazy. The list goes on and on. If you’re still struggling to catch up with all the new features and tools released last year, let alone figure out what to focus on in 2019, don’t worry—we’ve got you covered. While a lot changed in 2018, there are a few key opportunities you should definitely take advantage of. You don’t have to try every new option out there. But if you can focus on the following, you’ll be well on your way to PPC success in 2019.

This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before...

During this season of giving thanks, it is common to show your gratitude to family and friends. As a business owner, there are other people to whom you should also express your appreciation: customers. After all, without your customers, your business would not exist. While...

One goal that all marketers should aspire to is improving return on investment. Strong writing, creative presentations, and beautiful videos are all great, but at the end of the day, it’s still a business. And your business needs results if you want it to grow and...