PPC

By now, everyone is used to seeing ads that match their online behavior. Facebook is now going to take this step further, targeting users according to what brick-and-mortar stores they visit. Currently, the feature is still in the testing phase, but you can expect to...

Twitter has long had the problem of a gap between power users and casual users on the platform. Its new solution: a subscription service for ads. If you’ve promoted tweets in the past, you may have received an invitation to join the new Twitter ad...

Online advertising is one area of digital marketing that is always undergoing changes. To ensure your ads remain relevant and your campaigns are the best they can be, you need to stay up to date with the latest news. It is only the start of...

If small and mid-size businesses (SMBs) are to have a chance at competing online, they'll need a strong understanding of the latest technology trends and marketing best practices. You can receive all the training you need in these topics in a resource center like Boost...

You may run successful ad campaigns on Facebook. You may be a master at using AdWords. However, this will do little to help you on LinkedIn. The best practices for digital advertising are different on every platform; meaning what works well on other sites may...

LinkedIn offers a variety of paid advertising methods to target your audience in different ways. Options range from sponsored content and sponsored InMail, to display ads, dynamic ads, and text ads. Using a combination of these with accurate targeting will allow you to engage users,...

Now one of the top 10 social networking sites, Instagram is a prime place for businesses to advertise. However, with a huge user base comes high competition. If you want to reach potential customers, you need to create ads that stand out and convert. Instagram uses...

It’s happened to all of us before. You visit a retail website, and before you know it, that retail store is all over you like a cheap suit. Not like, the actual suits they sell or anything, but their ads. Everywhere you go online, you...

The holiday season is just around the corner. And as online shoppers are ready to scour the Internet for the best online deals, it is best to take advantage of the surge of traffic by coming up with an effective pay-per-click (PPC) campaign strategy. Pay-per-click campaigns,...

Facebook relies on ads to bring in revenue and keep the social media platform free for its more than 1 billion users. The latest stats on Facebook ad spending show the strategy is working. Plus, increasing engagement for ads, along with an update for ad...

Google Adwords is a must for anyone that is looking to make an impression in the digital advertising world.  Adwords continues to improve upon their features, and are always introducing new features in order to keep up with the constantly evolving digital space.  To get...