PPC

Let’s picture a business to consumer encounter online. We have Jane, who owns a clothing brand and personally monitors her Facebook business page. One day, a client posts feedback on her business page, complaining about the quality of her products. She notices that several others are...

When it comes to marketing, people are looking for one thing: consistency. Google became a search engine giant because they figured out how to deliver search results that were consistent with what people were looking for. When someone types in a query on Google, they expect to...

Looking to increase the ROI in your PPC campaign? Wait, is there anyone who's not ALWAYS trying to increase ROI? Review these PPC tips—you may find a nugget that will be a game changer for your campaigns. You never know until you try. TIP: Make It...

Instagram is fast becoming one of the most popular social media platforms — almost a third of adults in the U.S. who are active online now have a profile. Whereas this means that there are potentially more eyes for your content, it also means that...

The average paid search account is a labyrinth of ad groups, keywords, negative keywords and ads that would even baffle even the original Greek maze runner, Theseus. It’s a mess, but if it’s a profitable mess, than that’s okay, right? It might be okay, but a complex...

At Boostability, we love to help businesses of all sizes succeed--particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability....

Every year, social media plays a greater role in your digital marketing strategy. At the same time, it becomes more complex. To stay competitive with social media in 2018, you need to look back on your performance in 2017 and perhaps change your approach to...

If you sell products to consumers online, the coming months are a big deal for your company. After all, 76% of holiday shoppers purchase gifts online. More importantly, though, 25% of holiday shoppers start buying gifts in October. 48% finish their online shopping by Cyber...

Last year, the holiday season was said to be worth $3.19 Trillion overall - from Halloween to New Year's Day.  Of that, predicted spend for gifts purchased in the United States alone was $830 Billion (2016).  This year, Deloitte predicts the holiday shopping trend will...

To better understand how local businesses are investing their ad dollars, we surveyed 4,697 of them. The results may surprise you. For full results, see the infographic below. Advertising in 2017 By far the favorite form of advertising was online advertising, which received $128,000. Newspaper ads came in...

AdWords advertising has become a staple of online marketing, and for good reason—it can be a great way to grow a business! However, while we’ve used AdWords to make our clients millions, we’ve also audited over 3,000 AdWords accounts and seen countless examples of how easy...