PPC

Anyone who’s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the keywords, bids, ad copy and landing pages, it can be hard to get everything right. Focusing on how to improve google ads campaigns is the...

Let’s face it, a lot changed in PPC advertising last year. You're probably wondering how you can win at PPC in 2019 with all the changes. AdWords was rebranded to Google Ads and its user experience was updated. Bing released a ton of new options and Amazon advertising went crazy. The list goes on and on. If you’re still struggling to catch up with all the new features and tools released last year, let alone figure out what to focus on in 2019, don’t worry—we’ve got you covered. While a lot changed in 2018, there are a few key opportunities you should definitely take advantage of. You don’t have to try every new option out there. But if you can focus on the following, you’ll be well on your way to PPC success in 2019.

This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before...

You need to know how consumers will behave this holiday season. Otherwise, how will you know where to direct your marketing efforts? We’ve done the hard work for you, compiling a list of all the Christmas shopping stats that matter. Key Takeaways for Holiday Marketing  In the...

If you’ve ever walked into a store and wondered, “Why do they have Christmas decor out right now? We haven’t even celebrated Halloween yet!”, this article’s for you. For most retail businesses, the holiday season doesn’t start after Thanksgiving or even in November. It starts far,...

For years, marketers and salespeople have talked about “The Rule of 7” which states that people need to hear a brand’s marketing message seven times before they’ll make a move to purchase your product or service. But the truth is, social media has really changed the...

Creating a new landing page for a PPC campaign can be tricky. In order to create a great landing page, you must keep many things in mind and it can be tough to know if your page is really set up for success. To help with...

When it comes to advertising on Google AdWords, there’s a lot to keep track of. You’ve got keywords to optimize, bids to tweak, campaign settings to manage…the list goes on and on. Amidst all of those factors, it can be easy to push the actual copy...

With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently.  Take a look at these different predictions of where we thought we would be versus where we are today in online...