Infographics

Every minute, the internet gets bigger by 380 websites thanks to the ever-expanding list of website building platforms. These tools help people create websites without much technical experience. This is an attractive option for many business owners. With more and more people searching for business online,...

You need to know how consumers will behave this holiday season. Otherwise, how will you know where to direct your marketing efforts? We’ve done the hard work for you, compiling a list of all the Christmas shopping stats that matter. Key Takeaways for Holiday Marketing  In the...

Small and midsize businesses (SMBs) of all types should have a presence on Google My Business. By setting up an account on Google My Business, when someone searches for your company, a box will appear along with the search results. This box contains all the...

You would think that after decades of existence, search engine optimization would be close to perfection by now. Of course, it isn’t. If anything, SEO is an ever-evolving field. What could be true and effective in the beginning could be nothing more than a myth...

With more than 150 million monthly active users, Pinterest is an important social media platform. If much of your target audience is on the platform, you must consider creating a Pinterest for business account. Even if your offerings are not especially visual, you can find...

You need to have the right size images on your Google+ page to show that your business is professional and authentic. Remember, many customers will learn about your business through a Google search, meaning your Google+ page may contribute to their first impression of your...

Your website should always have a goal. Whether that goal is getting email subscribers, event sign-ups, or making a sale, you should always be thinking about ways to get users to achieve this goal. One of the easiest ways to inspire trust with your visitors...

The best way to plan your marketing strategy is to look to the future. This enables you to create a sustainable strategy that takes advantage of trends that are about to occur. To achieve this, turn to the projections in the infographic below for the...

To better understand how local businesses are investing their ad dollars, we surveyed 4,697 of them. The results may surprise you. For full results, see the infographic below. Advertising in 2017 By far the favorite form of advertising was online advertising, which received $128,000. Newspaper ads came in...

The weather's turning, the leaves are changing, and all your local stores are decorating with fake spider webs and pumpkins. Halloween has an ever-increasing cult following, and with that following comes increased money, time, and attention spent during the Halloween season. This means effective Halloween...

To prepare for the holidays, you need to know what to expect. How can you plan a marketing strategy if you are unsure how many sales you will receive or where these sales will come from? The infographic at the end of this article tells...